Most valuable Media & Creators in Social Media

Discover the most valuable Media & Creators accounts on social media, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 422 accounts across Instagram and TikTok, measuring the earned media value of their organic content.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Fabrizio Romano🇮🇹 @fabriziorom	Media & Creators	42.8M	$56.5M
2	Big Brother Brasil🇧🇷 @bbb	Media & Creators	22.1M	$52.5M
3	433: The Home of Football🇳🇱 @433	Media & Creators	77.7M	$48.5M
4	ESPN Global🇺🇸 @espn	Media & Creators	28.6M	$46.1M
5	SportsCenter🇺🇸 @sportscenter	Media & Creators	38.6M	$45.9M
6	Netflix USA🇺🇸 @netflix	Media & Creators	41.6M	$41.8M
7	Bleacher Report🇺🇸 @bleacherreport	Media & Creators	22.4M	$41.4M
8	TNT Sports Brasil🇧🇷 @tntsportsbr	Media & Creators	22.0M	$29.5M
9	Complex🇺🇸 @complex	Media & Creators	10.8M	$25.5M
10	NBA on ESPN🇺🇸 @nbaonespn	Media & Creators	7.5M	$21.8M
11	Star Sports India🇮🇳 @starsportsindia	Media & Creators	10.6M	$17.4M
12	Barstool Sports🇺🇸 @barstoolsports	Media & Creators	17.2M	$17.2M
13	NFL Network🇺🇸 @nflnetwork	Media & Creators	4.1M	$15.1M
14	Talkin' Baseball🇺🇸 @talkinbaseball_	Media & Creators	570.5K	$14.1M
15	CBS Sports🇺🇸 @cbssports	Media & Creators	2.2M	$14.0M
16	Fox Sports🌍 @foxsports	Media & Creators	1.6M	$13.0M
17	CNN🇺🇸 @cnn	Media & Creators	22.9M	$12.8M
18	MLB On Fox🇺🇸 @mlbonfox	Media & Creators	1.7M	$11.5M
19	CBS Sports Golazo🇺🇸 @cbssportsgolazo	Media & Creators	2.7M	$11.0M
20	BBC News🇬🇧 @bbcnews	Media & Creators	30.3M	$10.1M
21	Jomboy🇺🇸 @jomboymedia	Media & Creators	1.0M	$9.7M
22	Overtime🇺🇸 @overtime	Media & Creators	10.5M	$9.7M
23	Tennis TV🇬🇧 @tennistv	Media & Creators	4.2M	$9.6M
24	Billboard🇺🇸 @billboard	Media & Creators	17.7M	$8.4M
25	Netflix UK & Ireland🇬🇧 @netflixuk	Media & Creators	4.8M	$8.3M
26	SPORTbible🇬🇧 @sportbible	Media & Creators	7.8M	$8.3M
27	SportsCenter ESPN🌍 @scespn	Media & Creators	6.7M	$7.2M
28	espnW🌍 @espnw	Media & Creators	1.4M	$6.7M
29	ESPN FC🇺🇸 @espnfc	Media & Creators	6.9M	$6.3M
30	SportsCenter Brasil🇧🇷 @sportscenterbr	Media & Creators	7.2M	$6.3M
31	Pubity🌍 @pubity	Media & Creators	42.2M	$5.9M
32	NFL on Fox🇺🇸 @nflonfox	Media & Creators	2.4M	$5.7M
33	Yahoo Sports🇺🇸 @yahoosports	Media & Creators	527.6K	$5.7M
34	Onefootball🇩🇪 @onefootball	Media & Creators	10.2M	$5.5M
35	NFL on ESPN🇺🇸 @espnnfl	Media & Creators	4.4M	$5.3M
36	Sky Sports Italy🇮🇹 @skysport	Media & Creators	4.1M	$5.1M
37	Sony Pictures🌍 @sonypictures	Media & Creators	4.7M	$5.1M
38	LADBible🇬🇧 @ladbible	Media & Creators	15.5M	$5.0M
39	TNT Sports🇺🇸 @tntsports	Media & Creators	2.2M	$4.8M
40	Céline Dept🇧🇪 @celine.dept	Media & Creators	5.3M	$4.7M
41	CANAL+🇨🇳 @canalplus	Media & Creators	1.7M	$4.6M
42	Bleacher Report Walkoff (BR Walkoff on social)🇺🇸 @brwalkoff	Media & Creators	475.5K	$4.6M
43	BBC🇬🇧 @bbc	Media & Creators	6.6M	$4.5M
44	Bleacher Report Football🇺🇸 @brfootball	Media & Creators	16.1M	$4.2M
45	Khaby Lame🇮🇹 @khaby00	Media & Creators	77.7M	$4.2M
46	BET Network🇺🇸 @bet	Media & Creators	4.1M	$4.0M
47	Sky Sports🇬🇧 @skysports	Media & Creators	13.4M	$4.0M
48	Sports Illustrated🌍 @sportsillustrated	Media & Creators	2.2M	$3.8M
49	La Gazzetta dello Sport🇮🇹 @gazzettadellosport	Media & Creators	1.9M	$3.8M
50	UFC on TNT Sports🇺🇸 @tntsportsufc	Media & Creators	930.1K	$3.6M