Total Value (Last 30 days)
$16.9M
Value Per 1K Fans
$4.14K
Performance (Last 30 days)
Followers
4.1M
Posts
290
Impressions
486.6M
Engagement
15.4M
Eng. Rate
3.18%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #21 | UEFA Champions League | $17.5M |
| #22 | WWE | $17.2M |
| #23 | Netflix USA | $16.9M |
| #24 | NFL Network | $16.9M |
| #25 | ICC T20 World Cup | $16.4M |
| #26 | FC Barcelona | $15.5M |
| #27 | TNT Sports | $15.3M |
Per 1K Fans
| #85 | Dolomiti Energia Trento | $4.23K |
| #86 | Montrose Women's Football Club | $4.21K |
| #87 | A-League Women Dub Zone | $4.15K |
| #88 | NFL Network | $4.14K |
| #89 | espnW | $4.10K |
| #90 | Team Deutschland | $4.09K |
| #91 | Team GB | $3.96K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #12 |  Barstool Sports | $17.7M |
| #13 | WWE | $17.2M |
| #14 | Netflix USA | $16.9M |
| #15 | NFL Network | $16.9M |
| #16 | TNT Sports | $15.3M |
| #17 | Team USA | $13.7M |
| #18 | NHL | $12.7M |
Per 1K Fans
| #13 | Saint Louis Billikens Men's Basketball | $4.93K |
| #14 | Grant Holloway | $4.79K |
| #15 | Team USA | $4.77K |
| #16 | NFL Network | $4.14K |
| #17 | Northwestern Wildcats Men's Basketball | $3.78K |
| #18 |  NFL | $3.60K |
| #19 |  Front Office Sports (FOS) | $3.57K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #11 | NBA on ESPN | $21.7M |
| #12 | Barstool Sports | $17.7M |
| #13 | Netflix USA | $16.9M |
| #14 | NFL Network | $16.9M |
| #15 | TNT Sports | $15.3M |
| #16 | Star Sports India | $13.2M |
| #17 | NFL on ESPN | $12.3M |
Per 1K Fans
| #15 | NBA Style | $5.37K |
| #16 | Sports Yaari | $4.41K |
| #17 | CANAL+ | $4.32K |
| #18 | NFL Network | $4.14K |
| #19 | espnW | $4.10K |
| #20 | CricketGully | $3.94K |
| #21 | 2 Sloggers | $3.78K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #6 | NBA on ESPN | $21.7M |
| #7 | Barstool Sports | $17.7M |
| #8 | Netflix USA | $16.9M |
| #9 | NFL Network | $16.9M |
| #10 | TNT Sports | $15.3M |
| #11 | NFL on ESPN | $12.3M |
| #12 | CNN | $9.9M |
Per 1K Fans
| #2 | TNT Sports | $7.01K |
| #3 | Talkin' Baseball | $5.41K |
| #4 | NBA Style | $5.37K |
| #5 | NFL Network | $4.14K |
| #6 | Front Office Sports (FOS) | $3.57K |
| #7 | NFL on Fox | $3.52K |
| #8 | NFL on CBS | $3.47K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.