Social media value calculator
Use our social media value calculator to find the real economic value of any Instagram or TikTok account. Enter a handle below to see their Paid Media Equivalence (PME) valuation — what brands would pay in paid media to achieve the same results.
What is Paid Media Equivalence?
PME measures the real market value of organic social media content. It calculates what a brand would spend on paid advertising to achieve the same reach, engagement, and impact that the content delivers organically. Unlike arbitrary scores or follower-based estimates, PME is grounded in real advertising market data.
Valuations powered by Paid Media Equivalence (PME) — the methodology used across professional sports and entertainment.