Total Value (Last 30 days)
$4.3M
Value Per 1K Fans
$663.99
Performance (Last 30 days)
Followers
6.5M
Posts
786
Impressions
189.7M
Engagement
4.2M
Eng. Rate
2.23%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #98 |  New England Patriots | $4.4M |
| #99 | Team Canada | $4.4M |
| #100 | ESPN FC | $4.3M |
| #101 | BBC | $4.3M |
| #102 | NBA History | $4.3M |
| #103 | ICC Cricket World Cup | $4.2M |
| #104 | Cleveland Cavaliers | $4.2M |
Per 1K Fans
| #1127 | Adler Mannheim | $664.74 |
| #1128 | NASCAR | $664.36 |
| #1129 | Sparta Rotterdam | $664.21 |
| #1130 | BBC | $663.99 |
| #1131 | Richmond Spiders Men's Basketball | $662.75 |
| #1132 | Great British Racing | $662.41 |
| #1133 | Northern Ireland Football Team | $661.51 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #10 | Netflix UK & Ireland | $5.3M |
| #11 | LADBible | $4.7M |
| #12 | Sky Sports | $4.5M |
| #13 | BBC | $4.3M |
| #14 | England Cricket | $3.7M |
| #15 | English Football League (EFL) | $3.5M |
| #16 | BBC Sport | $3.4M |
Per 1K Fans
| #195 | Swansea City AFC | $671.15 |
| #196 | Truro City FC | $671.12 |
| #197 | Hungerford Town | $670.94 |
| #198 | BBC | $663.99 |
| #199 | Great British Racing | $662.41 |
| #200 | Northern Ireland Football Team | $661.51 |
| #201 | Bristol Bears | $660.09 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #43 | Sky Sports | $4.5M |
| #44 | Rolling Stone | $4.4M |
| #45 | ESPN FC | $4.3M |
| #46 | BBC | $4.3M |
| #47 | NBA History | $4.3M |
| #48 | Bleacher Report Football | $3.9M |
| #49 | The Bharat Army | $3.7M |
Per 1K Fans
| #126 | NDTV Sports | $696.84 |
| #127 | SportsCenter Brasil | $695.68 |
| #128 | Sportskeeda Cricket | $686.42 |
| #129 | BBC | $663.99 |
| #130 | joe.co.uk | $654.95 |
| #131 | AFTV | $646.03 |
| #132 | ESPN FC | $635.53 |
🇬🇧 Media & Creators in United Kingdom (74 accounts)
View Ranking →Overall
| #4 | Netflix UK & Ireland | $5.3M |
| #5 | LADBible | $4.7M |
| #6 | Sky Sports | $4.5M |
| #7 | BBC | $4.3M |
| #8 | BBC Sport | $3.4M |
| #9 | talkSPORT | $1.9M |
| #10 | Sky Sports Football | $1.8M |
Per 1K Fans
| #15 | ESPN UK | $793.61 |
| #16 | The KOP TV | $745.20 |
| #17 | The United Stand | $712.33 |
| #18 | BBC | $663.99 |
| #19 | joe.co.uk | $654.95 |
| #20 | Sky Sports Football | $609.13 |
| #21 | Max Fosh | $511.40 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.