About ValuePerFan

What is ValuePerFan

ValuePerFan is a social media value calculator that provides economic valuations of any social media account using Paid Media Equivalence (PME). Our valuations measure the earned media value of organic content — what brands would pay in advertising to achieve the same results. Unlike arbitrary scores or follower-based estimates, this is real market value in dollars.

The Value Per Fan metric normalizes economic value by follower count, creating a democratic ranking where content quality matters more than audience size. A creator with 50K engaged fans can rank above a celebrity with millions of passive followers.

Powered by Horizm

ValuePerFan is built on the technology and data behind Horizm, the AI-powered platform that helps sports and entertainment organizations maximize the value of their digital partnerships. Horizm's proprietary Paid Media Equivalence (PME) algorithm — the same technology that powers ValuePerFan — has processed:

This is not a prototype or an experiment. ValuePerFan brings the same influencer value methodology used by professional sports teams, leagues, and entertainment companies to anyone — making social media value transparent and accessible.

The methodology

Every valuation on ValuePerFan is calculated using Paid Media Equivalence (PME) — a methodology that measures the real economic value of organic social media content by calculating what a brand would pay in paid advertising to achieve the same results.