CBS Sports is a Media & Creators Instagram account with 2.2M followers from United States.
With a total economic value of $14.0M, a Value Per Fan of $6.43K and an average value per post of $27.9K, CBS Sports ranks #40 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$27,850
Total Value
$13,952,957
Value Per 1K Fans
$6,432
Performance
Posts
501
Followers
2.2M
Impressions
368.3M
Engagement
15.5M
Eng. Rate
4.22%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #27 | NFL Network | $15.1M |
| #28 | Premier League | $14.7M |
| #29 | Talkin' Baseball | $14.1M |
| #30 | CBS Sports | $14.0M |
| #31 | Fox Sports | $13.0M |
| #32 | Royal Challengers Bengaluru | $13.0M |
| #33 | CNN | $12.8M |
Per 1K Fans
| #37 | Indian Wells Masters | $6.73K |
| #38 | Mont-De-Marsan | $6.68K |
| #39 | Sports Yaari | $6.44K |
| #40 | CBS Sports | $6.43K |
| #41 | George Washington Colonials Men's Basketball | $6.33K |
| #42 | Top 14 French Rugby | $6.31K |
| #43 | Syracuse Orange Women's Basketball | $6.12K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.