Total Value (Last 30 days)
$45.9M
Value Per 1K Fans
$2.05K
Performance (Last 30 days)
Followers
22.4M
Posts
859
Impressions
1409.4M
Engagement
81.7M
Eng. Rate
5.79%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #4 | International Cricket Council (ICC) | $47.6M |
| #5 | TNT Sports Brasil | $46.6M |
| #6 | Fabrizio Romano | $46.1M |
| #7 | Bleacher Report | $45.9M |
| #8 | ESPN Global | $41.5M |
| #9 | 433: The Home of Football | $41.4M |
| #10 | Taylor Swift | $37.8M |
Per 1K Fans
| #266 | Nyíregyháza | $2.06K |
| #267 | Taunton Town FC | $2.05K |
| #268 |  ESPN NL | $2.05K |
| #269 | Bleacher Report | $2.05K |
| #270 | MBM Motorsports | $2.05K |
| #271 | 1. FC Köln | $2.04K |
| #272 | Idaho Vandals Men's Basketball | $2.03K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #1 |  NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | Bleacher Report | $45.9M |
| #4 | ESPN Global | $41.5M |
| #5 | Taylor Swift | $37.8M |
| #6 | SportsCenter | $35.8M |
| #7 | F1 | $28.3M |
Per 1K Fans
| #57 | TCU Horned Frogs Men's Basketball | $2.10K |
| #58 | ESPNcricinfo | $2.09K |
| #59 | Hofstra Pride Men's Basketball | $2.06K |
| #60 | Bleacher Report | $2.05K |
| #61 | MBM Motorsports | $2.05K |
| #62 | Idaho Vandals Men's Basketball | $2.03K |
| #63 | Cleveland Charge | $2.00K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #1 | Big Brother Brasil | $81.0M |
| #2 | TNT Sports Brasil | $46.6M |
| #3 | Fabrizio Romano | $46.1M |
| #4 | Bleacher Report | $45.9M |
| #5 | ESPN Global | $41.5M |
| #6 | 433: The Home of Football | $41.4M |
| #7 |  Mundo NFL | $36.9M |
Per 1K Fans
| #53 | ESPNcricinfo | $2.09K |
| #54 | Rijnmound | $2.08K |
| #55 | ESPN NL | $2.05K |
| #56 | Bleacher Report | $2.05K |
| #57 | Star Sports Telegu | $1.90K |
| #58 | La Gazzetta dello Sport | $1.89K |
| #59 |  bold.dk | $1.85K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #1 | Bleacher Report | $45.9M |
| #2 | ESPN Global | $41.5M |
| #3 | SportsCenter | $35.8M |
| #4 | Complex | $26.8M |
| #5 | Billboard | $22.7M |
| #6 | NBA on ESPN | $21.7M |
| #7 |  Barstool Sports | $17.7M |
Per 1K Fans
| #15 | CBS Sports | $2.35K |
| #16 | Jomboy | $2.24K |
| #17 | ESPNcricinfo | $2.09K |
| #18 | Bleacher Report | $2.05K |
| #19 | Foul Territory | $1.65K |
| #20 | Raceday TV | $1.60K |
| #21 | NFL on Prime Video | $1.54K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.