Total Value (Last 30 days)
$12.3M
Value Per 1K Fans
$2.80K
Performance (Last 30 days)
Followers
4.4M
Posts
346
Impressions
369.1M
Engagement
28.5M
Eng. Rate
7.72%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #28 | Team USA | $13.7M |
| #29 | Star Sports India | $13.2M |
| #30 | NHL | $12.7M |
| #31 | NFL on ESPN | $12.3M |
| #32 | Manchester United Football Club | $12.2M |
| #33 | ISU Figure Skating | $12.1M |
| #34 | Kim Kardashian | $12.0M |
Per 1K Fans
| #155 | Wisconsin Herd | $2.81K |
| #156 | Section Paloise Bearn Pyrenees | $2.81K |
| #157 | Wisden Cricket | $2.80K |
| #158 | NFL on ESPN | $2.80K |
| #159 |  SB Nation | $2.79K |
| #160 | Mexican Open | $2.76K |
| #161 |  Dubai BC | $2.76K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #16 | TNT Sports | $15.3M |
| #17 | Team USA | $13.7M |
| #18 | NHL | $12.7M |
| #19 | NFL on ESPN | $12.3M |
| #20 | Kim Kardashian | $12.0M |
| #21 | MLB | $10.4M |
| #22 | CNN | $9.9M |
Per 1K Fans
| #30 | NC State Wolfpack Men's Basketball | $2.86K |
| #31 | Motor City Cruise | $2.82K |
| #32 | Wisconsin Herd | $2.81K |
| #33 | NFL on ESPN | $2.80K |
| #34 | Bleacher Report Walkoff (BR Walkoff on social) | $2.75K |
| #35 | Sioux Falls Skyforce | $2.72K |
| #36 | Minnesota United FC | $2.72K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #14 | NFL Network | $16.9M |
| #15 | TNT Sports | $15.3M |
| #16 | Star Sports India | $13.2M |
| #17 | NFL on ESPN | $12.3M |
| #18 | SportsCenter ESPN | $10.1M |
| #19 | CNN | $9.9M |
| #20 | Fox Sports | $8.8M |
Per 1K Fans
| #32 | NBA on ESPN | $2.90K |
| #33 | Hayters TV | $2.90K |
| #34 | Wisden Cricket | $2.80K |
| #35 | NFL on ESPN | $2.80K |
| #36 | SB Nation | $2.79K |
| #37 | Racing TV | $2.75K |
| #38 | Bleacher Report Walkoff (BR Walkoff on social) | $2.75K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #8 | Netflix USA | $16.9M |
| #9 | NFL Network | $16.9M |
| #10 | TNT Sports | $15.3M |
| #11 | NFL on ESPN | $12.3M |
| #12 | CNN | $9.9M |
| #13 | Overtime | $8.7M |
| #14 | NFL on Fox | $8.6M |
Per 1K Fans
| #9 | CBS Sports Golazo | $3.17K |
| #10 |  Dodgers Nation | $2.92K |
| #11 | NBA on ESPN | $2.90K |
| #12 | NFL on ESPN | $2.80K |
| #13 | Bleacher Report Walkoff (BR Walkoff on social) | $2.75K |
| #14 | Complex | $2.49K |
| #15 | CBS Sports | $2.35K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.