Total Value (Last 30 days)
$8.2M
Value Per 1K Fans
$3.17K
Performance (Last 30 days)
Followers
2.6M
Posts
500
Impressions
270.4M
Engagement
12.0M
Eng. Rate
4.42%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #46 | Overtime | $8.7M |
| #47 | NFL on Fox | $8.6M |
| #48 | BBC News | $8.3M |
| #49 | CBS Sports Golazo | $8.2M |
| #50 | MTV | $8.2M |
| #51 | PGA Tour | $8.1M |
| #52 | Paris Saint-Germain | $8.0M |
Per 1K Fans
| #135 | Team Japan | $3.25K |
| #136 | Toulouse Olympique XIII | $3.24K |
| #137 | Glasgow Warriors | $3.22K |
| #138 | CBS Sports Golazo | $3.17K |
| #139 | Ohio State Buckeyes Women's Basketball | $3.16K |
| #140 | Ligue Nationale de Basket | $3.04K |
| #141 | Harlequins Women | $2.95K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #23 |  Seattle Seahawks | $9.4M |
| #24 | Overtime | $8.7M |
| #25 | NFL on Fox | $8.6M |
| #26 | CBS Sports Golazo | $8.2M |
| #27 | MTV | $8.2M |
| #28 | Yahoo Sports | $7.8M |
| #29 | Jake Paul | $7.8M |
Per 1K Fans
| #23 | Tulsa Golden Hurricane Men's Basketball | $3.32K |
| #24 | Spire Motorsports | $3.27K |
| #25 | EHF EURO | $3.26K |
| #26 | CBS Sports Golazo | $3.17K |
| #27 | Ohio State Buckeyes Women's Basketball | $3.16K |
| #28 |  Dodgers Nation | $2.92K |
| #29 | NBA on ESPN | $2.90K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #21 | Overtime | $8.7M |
| #22 | NFL on Fox | $8.6M |
| #23 | BBC News | $8.3M |
| #24 | CBS Sports Golazo | $8.2M |
| #25 | MTV | $8.2M |
| #26 | Yahoo Sports | $7.8M |
| #27 | Jake Paul | $7.8M |
Per 1K Fans
| #26 |  Front Office Sports (FOS) | $3.57K |
| #27 | NFL on Fox | $3.52K |
| #28 | NFL on CBS | $3.47K |
| #29 | CBS Sports Golazo | $3.17K |
| #30 | Sky Sports Cricket | $2.92K |
| #31 | Dodgers Nation | $2.92K |
| #32 | NBA on ESPN | $2.90K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #12 | CNN | $9.9M |
| #13 | Overtime | $8.7M |
| #14 | NFL on Fox | $8.6M |
| #15 | CBS Sports Golazo | $8.2M |
| #16 | MTV | $8.2M |
| #17 | Yahoo Sports | $7.8M |
| #18 | Jake Paul | $7.8M |
Per 1K Fans
| #6 | Front Office Sports (FOS) | $3.57K |
| #7 | NFL on Fox | $3.52K |
| #8 | NFL on CBS | $3.47K |
| #9 | CBS Sports Golazo | $3.17K |
| #10 | Dodgers Nation | $2.92K |
| #11 | NBA on ESPN | $2.90K |
| #12 | NFL on ESPN | $2.80K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.