Total Value (Last 30 days)
$8.6M
Value Per 1K Fans
$3.52K
Performance (Last 30 days)
Followers
2.4M
Posts
299
Impressions
230.5M
Engagement
11.0M
Eng. Rate
4.76%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #44 |  Seattle Seahawks | $9.4M |
| #45 | Fox Sports | $8.8M |
| #46 | Overtime | $8.7M |
| #47 | NFL on Fox | $8.6M |
| #48 | BBC News | $8.3M |
| #49 | CBS Sports Golazo | $8.2M |
| #50 | MTV | $8.2M |
Per 1K Fans
| #116 | The Athletic | $3.60K |
| #117 |  Front Office Sports (FOS) | $3.57K |
| #118 | Pontault-Combault Handball | $3.56K |
| #119 | NFL on Fox | $3.52K |
| #120 | Saracens Women | $3.50K |
| #121 | NBA Japan | $3.48K |
| #122 | NFL on CBS | $3.47K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #22 | CNN | $9.9M |
| #23 | Seattle Seahawks | $9.4M |
| #24 | Overtime | $8.7M |
| #25 | NFL on Fox | $8.6M |
| #26 | CBS Sports Golazo | $8.2M |
| #27 | MTV | $8.2M |
| #28 | Yahoo Sports | $7.8M |
Per 1K Fans
| #17 | Northwestern Wildcats Men's Basketball | $3.78K |
| #18 |  NFL | $3.60K |
| #19 | Front Office Sports (FOS) | $3.57K |
| #20 | NFL on Fox | $3.52K |
| #21 | NFL on CBS | $3.47K |
| #22 | Indian Wells Masters | $3.39K |
| #23 | Tulsa Golden Hurricane Men's Basketball | $3.32K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #19 | CNN | $9.9M |
| #20 | Fox Sports | $8.8M |
| #21 | Overtime | $8.7M |
| #22 | NFL on Fox | $8.6M |
| #23 | BBC News | $8.3M |
| #24 | CBS Sports Golazo | $8.2M |
| #25 | MTV | $8.2M |
Per 1K Fans
| #24 | Sporty TV | $3.62K |
| #25 | The Athletic | $3.60K |
| #26 | Front Office Sports (FOS) | $3.57K |
| #27 | NFL on Fox | $3.52K |
| #28 | NFL on CBS | $3.47K |
| #29 | CBS Sports Golazo | $3.17K |
| #30 | Sky Sports Cricket | $2.92K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #11 | NFL on ESPN | $12.3M |
| #12 | CNN | $9.9M |
| #13 | Overtime | $8.7M |
| #14 | NFL on Fox | $8.6M |
| #15 | CBS Sports Golazo | $8.2M |
| #16 | MTV | $8.2M |
| #17 | Yahoo Sports | $7.8M |
Per 1K Fans
| #4 | NBA Style | $5.37K |
| #5 | NFL Network | $4.14K |
| #6 | Front Office Sports (FOS) | $3.57K |
| #7 | NFL on Fox | $3.52K |
| #8 | NFL on CBS | $3.47K |
| #9 | CBS Sports Golazo | $3.17K |
| #10 |  Dodgers Nation | $2.92K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.