Total Value (Last 30 days)
$16.9M
Value Per 1K Fans
$414.85
Performance (Last 30 days)
Followers
40.8M
Posts
170
Impressions
604.9M
Engagement
33.2M
Eng. Rate
5.49%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #20 |  Barstool Sports | $17.7M |
| #21 | UEFA Champions League | $17.5M |
| #22 | WWE | $17.2M |
| #23 | Netflix USA | $16.9M |
| #24 | NFL Network | $16.9M |
| #25 | ICC T20 World Cup | $16.4M |
| #26 | FC Barcelona | $15.5M |
Per 1K Fans
| #1654 | Palermo FC Women | $416.10 |
| #1655 | TNT Sports Argentina | $414.95 |
| #1656 | Afghanistan Cricket | $414.88 |
| #1657 | Netflix USA | $414.85 |
| #1658 | Prostejov | $414.73 |
| #1659 | Portuguese Handball Federation | $414.61 |
| #1660 | Collingwood Football Club | $414.24 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #11 | Snoop Dogg | $18.8M |
| #12 | Barstool Sports | $17.7M |
| #13 | WWE | $17.2M |
| #14 | Netflix USA | $16.9M |
| #15 | NFL Network | $16.9M |
| #16 | TNT Sports | $15.3M |
| #17 | Team USA | $13.7M |
Per 1K Fans
| #354 | Greensboro Swarm | $417.38 |
| #355 | SMU Mustangs Men's Basketball | $416.59 |
| #356 | Philadelphia Flyers | $416.58 |
| #357 | Netflix USA | $414.85 |
| #358 | A.J. Foyt Enterprises | $410.05 |
| #359 | Vancouver Canucks | $403.44 |
| #360 | RFK Racing | $401.31 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #10 | Billboard | $22.7M |
| #11 | NBA on ESPN | $21.7M |
| #12 | Barstool Sports | $17.7M |
| #13 | Netflix USA | $16.9M |
| #14 | NFL Network | $16.9M |
| #15 | TNT Sports | $15.3M |
| #16 | Star Sports India | $13.2M |
Per 1K Fans
| #165 | BET Network | $419.75 |
| #166 | SPIN | $417.48 |
| #167 | TNT Sports Argentina | $414.95 |
| #168 | Netflix USA | $414.85 |
| #169 | Super Royals | $408.77 |
| #170 | Record Portugal | $404.57 |
| #171 | Peeyush Sharma | $402.11 |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #5 | Billboard | $22.7M |
| #6 | NBA on ESPN | $21.7M |
| #7 | Barstool Sports | $17.7M |
| #8 | Netflix USA | $16.9M |
| #9 | NFL Network | $16.9M |
| #10 | TNT Sports | $15.3M |
| #11 | NFL on ESPN | $12.3M |
Per 1K Fans
| #44 | Monet McMichael | $432.96 |
| #45 | BET Network | $419.75 |
| #46 | SPIN | $417.48 |
| #47 | Netflix USA | $414.85 |
| #48 |  Cut4 | $395.50 |
| #49 | MTV | $379.24 |
| #50 | Loudwire | $365.54 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.