Barstool Sports is a Media & Creators Instagram account with 17.2M followers from United States.
With a total economic value of $17.2M, a Value Per Fan of $1.00K and an average value per post of $23.0K, Barstool Sports ranks #832 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$23,016
Total Value
$17,239,098
Value Per 1K Fans
$1,001
Performance
Posts
749
Followers
17.2M
Impressions
489.1M
Engagement
8.0M
Eng. Rate
1.64%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #23 | Billie Eilish | $20.6M |
| #24 | Chennai Super Kings | $17.9M |
| #25 | Star Sports India | $17.4M |
| #26 |  Barstool Sports | $17.2M |
| #27 | NFL Network | $15.1M |
| #28 | Premier League | $14.7M |
| #29 | Talkin' Baseball | $14.1M |
Per 1K Fans
| #829 | Borussia Mönchengladbach | $1.00K |
| #830 | Gold Coast Titans | $1.00K |
| #831 | Viraj Ghelani | $1.00K |
| #832 | Barstool Sports | $1.00K |
| #833 | Darlington | $998.61 |
| #834 | Coviran Granada | $995.97 |
| #835 |  Everton USA | $995.39 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.