Total Value (Last 30 days)
$8.7M
Value Per 1K Fans
$825.37
Performance (Last 30 days)
Followers
10.5M
Posts
406
Impressions
241.9M
Engagement
14.8M
Eng. Rate
6.10%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking βOverall
| #43 | Bundesliga | $9.6M |
| #44 |  Seattle Seahawks | $9.4M |
| #45 | Fox Sports | $8.8M |
| #46 | Overtime | $8.7M |
| #47 | NFL on Fox | $8.6M |
| #48 | BBC News | $8.3M |
| #49 | CBS Sports Golazo | $8.2M |
Per 1K Fans
| #904 | Paris FC | $830.43 |
| #905 | Wrexham AFC | $828.25 |
| #906 | WRAL | $828.05 |
| #907 | Overtime | $825.37 |
| #908 | Gallagher Chiefs | $824.69 |
| #909 | Hendrick Motorsports | $824.03 |
| #910 | UC San Diego Tritons Men's Basketball | $822.87 |
πΊπΈ United States Rankings (1,069 accounts)
View Ranking βOverall
| #21 | MLB | $10.4M |
| #22 | CNN | $9.9M |
| #23 | Seattle Seahawks | $9.4M |
| #24 | Overtime | $8.7M |
| #25 | NFL on Fox | $8.6M |
| #26 | CBS Sports Golazo | $8.2M |
| #27 | MTV | $8.2M |
Per 1K Fans
| #205 | La Salle Explorers Women's Basketball | $850.82 |
| #206 | Cooper Kupp | $830.62 |
| #207 | WRAL | $828.05 |
| #208 | Overtime | $825.37 |
| #209 | Hendrick Motorsports | $824.03 |
| #210 | UC San Diego Tritons Men's Basketball | $822.87 |
| #211 | Texas Legends | $820.81 |
Media & Creators Rankings (414 accounts)
View Ranking βOverall
| #18 | SportsCenter ESPN | $10.1M |
| #19 | CNN | $9.9M |
| #20 | Fox Sports | $8.8M |
| #21 | Overtime | $8.7M |
| #22 | NFL on Fox | $8.6M |
| #23 | BBC News | $8.3M |
| #24 | CBS Sports Golazo | $8.2M |
Per 1K Fans
| #112 | CeΜline Dept | $859.11 |
| #113 | The United View | $840.59 |
| #114 | WRAL | $828.05 |
| #115 | Overtime | $825.37 |
| #116 | CNBC TV18 | $820.90 |
| #117 | Cirque du Soleil | $802.84 |
| #118 | ESPN UK | $793.61 |
πΊπΈ Media & Creators in United States (114 accounts)
View Ranking βOverall
| #10 | TNT Sports | $15.3M |
| #11 | NFL on ESPN | $12.3M |
| #12 | CNN | $9.9M |
| #13 | Overtime | $8.7M |
| #14 | NFL on Fox | $8.6M |
| #15 | CBS Sports Golazo | $8.2M |
| #16 | MTV | $8.2M |
Per 1K Fans
| #30 | NHL on TNT | $873.60 |
| #31 | WUNC | $865.45 |
| #32 | WRAL | $828.05 |
| #33 | Overtime | $825.37 |
| #34 | MLB Network | $759.01 |
| #35 |  Sports Net LA | $727.51 |
| #36 | NBA History | $717.59 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.