Billboard is a Media & Creators Instagram account with 17.7M followers from United States.
With a total economic value of $8.4M, a Value Per Fan of $472.39 and an average value per post of $15.3K, Billboard ranks #1651 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$15,301
Total Value
$8,354,270
Value Per 1K Fans
$472
Performance
Posts
546
Followers
17.7M
Impressions
237.0M
Engagement
15.4M
Eng. Rate
6.51%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #51 | FC Bayern München | $9.3M |
| #52 | India Cricket | $8.7M |
| #53 |  UFC | $8.5M |
| #54 | Billboard | $8.4M |
| #55 | Netflix UK & Ireland | $8.3M |
| #56 | SPORTbible | $8.3M |
| #57 | Navjot Singh Sidhu | $8.2M |
Per 1K Fans
| #1648 | RangeGoats GC | $472.68 |
| #1649 | International Handball Federation | $472.65 |
| #1650 | Walsall | $472.50 |
| #1651 | Billboard | $472.39 |
| #1652 | Seattle Sounders FC | $472.11 |
| #1653 | Deportivo La Coruna | $471.96 |
| #1654 | Macarthur FC | $471.78 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.