Total Value (Last 30 days)
$22.7M
Value Per 1K Fans
$1.29K
Performance (Last 30 days)
Followers
17.7M
Posts
760
Impressions
650.3M
Engagement
21.5M
Eng. Rate
3.30%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #14 | Complex | $26.8M |
| #15 | Premier League | $25.4M |
| #16 | Real Madrid | $22.9M |
| #17 | Billboard | $22.7M |
| #18 | NBA on ESPN | $21.7M |
| #19 | Snoop Dogg | $18.8M |
| #20 |  Barstool Sports | $17.7M |
Per 1K Fans
| #531 | Excelsior Rotterdam | $1.29K |
| #532 | Rugby Pro D2 | $1.29K |
| #533 | Raleigh News & Observer | $1.29K |
| #534 | Billboard | $1.29K |
| #535 |  FK Novi Pazar | $1.29K |
| #536 | Gold Coast Football Club | $1.28K |
| #537 | KooKoo Hockey | $1.28K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #6 | SportsCenter | $35.8M |
| #7 | F1 | $28.3M |
| #8 | Complex | $26.8M |
| #9 | Billboard | $22.7M |
| #10 | NBA on ESPN | $21.7M |
| #11 | Snoop Dogg | $18.8M |
| #12 | Barstool Sports | $17.7M |
Per 1K Fans
| #129 | George Mason Patriots Men's Basketball | $1.29K |
| #130 | Wichita State Shockers Women's Basketball | $1.29K |
| #131 | Raleigh News & Observer | $1.29K |
| #132 | Billboard | $1.29K |
| #133 |  Cleveland Browns | $1.27K |
| #134 | Texas Longhorns Men's Basketball | $1.26K |
| #135 | Longwood Lancers Men's Basketball | $1.24K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #7 |  Mundo NFL | $36.9M |
| #8 | SportsCenter | $35.8M |
| #9 | Complex | $26.8M |
| #10 | Billboard | $22.7M |
| #11 | NBA on ESPN | $21.7M |
| #12 | Barstool Sports | $17.7M |
| #13 | Netflix USA | $16.9M |
Per 1K Fans
| #79 | Mufaddal Vohra | $1.31K |
| #80 | Sport360 Cricket | $1.31K |
| #81 | Raleigh News & Observer | $1.29K |
| #82 | Billboard | $1.29K |
| #83 | The Overlap | $1.25K |
| #84 | Sky Sports Italy | $1.20K |
| #85 | Knights Army | $1.17K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #2 | ESPN Global | $41.5M |
| #3 | SportsCenter | $35.8M |
| #4 | Complex | $26.8M |
| #5 | Billboard | $22.7M |
| #6 | NBA on ESPN | $21.7M |
| #7 | Barstool Sports | $17.7M |
| #8 | Netflix USA | $16.9M |
Per 1K Fans
| #22 | ESPN Global | $1.45K |
| #23 | MLB On Fox | $1.35K |
| #24 | Raleigh News & Observer | $1.29K |
| #25 | Billboard | $1.29K |
| #26 | Tennis Channel | $1.06K |
| #27 |  Pitching Ninja | $1.04K |
| #28 | Barstool Sports | $1.03K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.