Total Value (Last 30 days)
$5.3M
Value Per 1K Fans
$125.86
Performance (Last 30 days)
Followers
42.2M
Posts
353
Impressions
723.7M
Engagement
64.8M
Eng. Rate
8.95%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #78 | ESPNcricinfo | $5.5M |
| #79 | NFL on CBS | $5.4M |
| #80 | Netflix UK & Ireland | $5.3M |
| #81 | Pubity | $5.3M |
| #82 | Juventus | $5.2M |
| #83 | UFC | $5.1M |
| #84 | CBS Sports | $5.0M |
Per 1K Fans
| #2955 | Bali United | $126.20 |
| #2956 |  Burgess Hill Town | $126.14 |
| #2957 | Real Madrid | $126.10 |
| #2958 | Pubity | $125.86 |
| #2959 | Pluzito (Ale Pluz) | $125.53 |
| #2960 | London Marathon | $125.37 |
| #2961 | Madrid Club de Fútbol Femenino | $125.32 |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #11 | Six Nations Rugby | $6.5M |
| #12 | espnW | $5.7M |
| #13 | Olympic Milano Cortina 2026 | $5.6M |
| #14 | Pubity | $5.3M |
| #15 | UFC | $5.1M |
| #16 | ICC Cricket World Cup | $4.2M |
| #17 | The Bharat Army | $3.7M |
Per 1K Fans
| #252 | ASSOCIAÇÃO PRUDENTINA DE ATLETISMO (APA) | $127.55 |
| #253 | IRONMAN Triathlon | $126.37 |
| #254 | Burgess Hill Town | $126.14 |
| #255 | Pubity | $125.86 |
| #256 | Bryne FK | $125.10 |
| #257 | World Skate | $122.82 |
| #258 | UCI Cyclo-cross | $121.47 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #34 | ESPNcricinfo | $5.5M |
| #35 | NFL on CBS | $5.4M |
| #36 | Netflix UK & Ireland | $5.3M |
| #37 | Pubity | $5.3M |
| #38 | CBS Sports | $5.0M |
| #39 | SportsCenter Brasil | $5.0M |
| #40 | Sky Sports Italy | $4.8M |
Per 1K Fans
| #248 | BottleRock Napa Valley | $131.81 |
| #249 | Desimpedidos | $130.23 |
| #250 | Sidemen | $126.55 |
| #251 | Pubity | $125.86 |
| #252 | FJerry | $124.82 |
| #253 | SunRisers Hyderabad’s Orange Army Official | $120.43 |
| #254 | Oh my Goal | $119.24 |
🌍 Media & Creators in Global (67 accounts)
View Ranking →Overall
| #2 | SportsCenter ESPN | $10.1M |
| #3 | Fox Sports | $8.8M |
| #4 | espnW | $5.7M |
| #5 | Pubity | $5.3M |
| #6 | The Bharat Army | $3.7M |
| #7 | Sports Illustrated | $3.4M |
| #8 | Sony Pictures | $2.5M |
Per 1K Fans
| #40 | ESPN Golf | $201.75 |
| #41 | UKClimbing | $167.30 |
| #42 | BottleRock Napa Valley | $131.81 |
| #43 | Pubity | $125.86 |
| #44 | Run Like a Diva Half Marathon Series | $115.93 |
| #45 | Benfica FM | $97.59 |
| #46 | 101 Great Goals | $90.51 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.