Total Value (Last 30 days)
$46.1M
Value Per 1K Fans
$1.08K
Performance (Last 30 days)
Followers
42.5M
Posts
1,220
Impressions
2529.1M
Engagement
252.8M
Eng. Rate
10.00%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #3 | NBA | $57.5M |
| #4 | International Cricket Council (ICC) | $47.6M |
| #5 | TNT Sports Brasil | $46.6M |
| #6 | Fabrizio Romano | $46.1M |
| #7 | Bleacher Report | $45.9M |
| #8 | ESPN Global | $41.5M |
| #9 | 433: The Home of Football | $41.4M |
Per 1K Fans
| #661 | Central Coast Mariners FC | $1.09K |
| #662 | Middlesex CCC | $1.09K |
| #663 | Stockport County | $1.08K |
| #664 | Fabrizio Romano | $1.08K |
| #665 | Keith Mitchell | $1.08K |
| #666 | VfB Stuttgart | $1.08K |
| #667 | Bryant Bulldogs Men's Basketball | $1.08K |
🇮🇹 Italy Rankings (164 accounts)
View Ranking →Overall
| #1 | Fabrizio Romano | $46.1M |
| #2 | Ferrari | $5.6M |
| #3 | Juventus | $5.2M |
| #4 | Sky Sports Italy | $4.8M |
| #5 | Serie A | $4.7M |
| #6 | F.C. Internazionale Milano | $3.8M |
| #7 | La Gazzetta dello Sport | $3.6M |
Per 1K Fans
| #10 | Calzedonia Verona | $1.30K |
| #11 | Sky Sports Italy | $1.20K |
| #12 | Mantova | $1.10K |
| #13 | Fabrizio Romano | $1.08K |
| #14 | Dazn Italy | $971.85 |
| #15 |  Motocorsa Racing | $853.14 |
| #16 | Modena | $839.18 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #1 | Big Brother Brasil | $81.0M |
| #2 | TNT Sports Brasil | $46.6M |
| #3 | Fabrizio Romano | $46.1M |
| #4 | Bleacher Report | $45.9M |
| #5 | ESPN Global | $41.5M |
| #6 | 433: The Home of Football | $41.4M |
| #7 |  Mundo NFL | $36.9M |
Per 1K Fans
| #88 | Netflix UK & Ireland | $1.12K |
| #89 | Piyush Sharma | $1.10K |
| #90 | SIC Noticias | $1.09K |
| #91 | Fabrizio Romano | $1.08K |
| #92 | Tennis Channel | $1.06K |
| #93 | Star Sports Kannada | $1.05K |
| #94 | DR Sports | $1.05K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.