Total Value (Last 30 days)
$8.3M
Value Per 1K Fans
$276.37
Performance (Last 30 days)
Followers
30.0M
Posts
316
Impressions
438.8M
Engagement
10.2M
Eng. Rate
2.32%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #45 | Fox Sports | $8.8M |
| #46 | Overtime | $8.7M |
| #47 | NFL on Fox | $8.6M |
| #48 | BBC News | $8.3M |
| #49 | CBS Sports Golazo | $8.2M |
| #50 | MTV | $8.2M |
| #51 | PGA Tour | $8.1M |
Per 1K Fans
| #2119 | Villarreal C.F. | $276.98 |
| #2120 | SD Eibar | $276.95 |
| #2121 | CPL T20 | $276.45 |
| #2122 | BBC News | $276.37 |
| #2123 | 1. FC Slovácko | $276.00 |
| #2124 | Flamengo | $275.96 |
| #2125 | Doncaster Rovers | $274.36 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #1 | Premier League | $25.4M |
| #2 | Manchester United Football Club | $12.2M |
| #3 | Manchester City Football Club | $10.7M |
| #4 | BBC News | $8.3M |
| #5 | Liverpool Football Club | $8.0M |
| #6 | SPORTbible | $7.0M |
| #7 | Arsenal Football Club | $6.3M |
Per 1K Fans
| #328 | World Karate Federation | $285.01 |
| #329 | Tommy Fury | $282.92 |
| #330 | Accrington Stanley FC | $279.88 |
| #331 | BBC News | $276.37 |
| #332 | Doncaster Rovers | $274.36 |
| #333 | Niko Omilana | $272.47 |
| #334 | Genesis Scottish Open | $268.12 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #20 | Fox Sports | $8.8M |
| #21 | Overtime | $8.7M |
| #22 | NFL on Fox | $8.6M |
| #23 | BBC News | $8.3M |
| #24 | CBS Sports Golazo | $8.2M |
| #25 | MTV | $8.2M |
| #26 | Yahoo Sports | $7.8M |
Per 1K Fans
| #200 |  Like Nastya | $291.89 |
| #201 | NPR | $283.85 |
| #202 | ESPN College Football | $282.67 |
| #203 | BBC News | $276.37 |
| #204 | Boxing on TNT Sports | $273.62 |
| #205 | Freeride World Tour Junior | $272.79 |
| #206 | Niko Omilana | $272.47 |
🇬🇧 Media & Creators in United Kingdom (74 accounts)
View Ranking →Overall
| #1 | BBC News | $8.3M |
| #2 | SPORTbible | $7.0M |
| #3 | Tennis TV | $6.2M |
| #4 | Netflix UK & Ireland | $5.3M |
| #5 | LADBible | $4.7M |
| #6 | Sky Sports | $4.5M |
| #7 | BBC | $4.3M |
Per 1K Fans
| #25 | The Redmen TV | $361.82 |
| #26 | Sky Sports | $335.40 |
| #27 | LADBible | $307.44 |
| #28 | BBC News | $276.37 |
| #29 | Niko Omilana | $272.47 |
| #30 |  44oons | $210.82 |
| #31 | Rick Shiels | $152.53 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.