BBC News is a Media & Creators Instagram account with 30.3M followers from United Kingdom.
With a total economic value of $10.1M, a Value Per Fan of $335.11 and an average value per post of $26.3K, BBC News ranks #2038 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$26,269
Total Value
$10,139,693
Value Per 1K Fans
$335
Performance
Posts
386
Followers
30.3M
Impressions
495.8M
Engagement
8.8M
Eng. Rate
1.78%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #42 | Manchester City Football Club | $10.8M |
| #43 | Liverpool Football Club | $10.8M |
| #44 | PGA Tour | $10.3M |
| #45 | BBC News | $10.1M |
| #46 | Flamengo | $9.7M |
| #47 | Snoop Dogg | $9.7M |
| #48 | Jomboy | $9.7M |
Per 1K Fans
| #2035 |  DAZN Portugal | $335.86 |
| #2036 | BM Logroño La Rioja | $335.79 |
| #2037 | JR Motorsports | $335.24 |
| #2038 | BBC News | $335.11 |
| #2039 |  New Orleans Saints | $334.42 |
| #2040 | Boston Red Sox | $334.22 |
| #2041 | Blackpool FC | $334.18 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.