Sports Illustrated is a Media & Creators Instagram account with 2.2M followers from Global.
With a total economic value of $3.8M, a Value Per Fan of $1.71K and an average value per post of $14.8K, Sports Illustrated ranks #426 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$14,779
Total Value
$3,813,042
Value Per 1K Fans
$1,713
Performance
Posts
258
Followers
2.2M
Impressions
94.0M
Engagement
3.0M
Eng. Rate
3.24%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #108 | Sky Sports | $4.0M |
| #109 | Boston Celtics | $4.0M |
| #110 | One Championship | $3.9M |
| #111 | Sports Illustrated | $3.8M |
| #112 | La Gazzetta dello Sport | $3.8M |
| #113 | Varun Chakravarthy | $3.8M |
| #114 | Juventus | $3.7M |
Per 1K Fans
| #423 | Rijnmound | $1.72K |
| #424 | Kansas City Current | $1.71K |
| #425 | Cabine Desportiva | $1.71K |
| #426 | Sports Illustrated | $1.71K |
| #427 | Parramatta Eels | $1.71K |
| #428 | MI London | $1.71K |
| #429 |  TVP Sport | $1.71K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.