Total Value (Last 30 days)
$15.3M
Value Per 1K Fans
$7.01K
Performance (Last 30 days)
Followers
2.2M
Posts
1,205
Impressions
496.9M
Engagement
12.6M
Eng. Rate
2.54%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #24 | NFL Network | $16.9M |
| #25 | ICC T20 World Cup | $16.4M |
| #26 | FC Barcelona | $15.5M |
| #27 | TNT Sports | $15.3M |
| #28 | Team USA | $13.7M |
| #29 | Star Sports India | $13.2M |
| #30 | NHL | $12.7M |
Per 1K Fans
| #35 | Oman Cricket Team | $7.47K |
| #36 | International Biathlon Union (IBU) | $7.40K |
| #37 | Saran Loiret Handball | $7.10K |
| #38 | TNT Sports | $7.01K |
| #39 | Slovenia Football Team | $6.87K |
| #40 | USA Cricket Team | $6.56K |
| #41 | Top 14 French Rugby | $6.48K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #13 | WWE | $17.2M |
| #14 | Netflix USA | $16.9M |
| #15 | NFL Network | $16.9M |
| #16 | TNT Sports | $15.3M |
| #17 | Team USA | $13.7M |
| #18 | NHL | $12.7M |
| #19 | NFL on ESPN | $12.3M |
Per 1K Fans
| #3 | Clemson Tigers Women's Basketball | $9.17K |
| #4 | European Handball Federation | $8.30K |
| #5 | Austin Spurs | $8.02K |
| #6 | TNT Sports | $7.01K |
| #7 | USA Cricket Team | $6.56K |
| #8 | Niece Motorsports | $6.35K |
| #9 | Talkin' Baseball | $5.41K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #12 |  Barstool Sports | $17.7M |
| #13 | Netflix USA | $16.9M |
| #14 | NFL Network | $16.9M |
| #15 | TNT Sports | $15.3M |
| #16 | Star Sports India | $13.2M |
| #17 | NFL on ESPN | $12.3M |
| #18 | SportsCenter ESPN | $10.1M |
Per 1K Fans
| #4 | Yahoo Sports | $15.0K |
| #5 |  Campo.dk | $10.5K |
| #6 | Podcast Ataque Defesa | $9.37K |
| #7 | TNT Sports | $7.01K |
| #8 | Fantasy EFL | $6.46K |
| #9 | Deník Sport | $5.95K |
| #10 | Fox Sports | $5.65K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #7 | Barstool Sports | $17.7M |
| #8 | Netflix USA | $16.9M |
| #9 | NFL Network | $16.9M |
| #10 | TNT Sports | $15.3M |
| #11 | NFL on ESPN | $12.3M |
| #12 | CNN | $9.9M |
| #13 | Overtime | $8.7M |
Per 1K Fans
| #1 | Yahoo Sports | $15.0K |
| #2 | TNT Sports | $7.01K |
| #3 | Talkin' Baseball | $5.41K |
| #4 | NBA Style | $5.37K |
| #5 | NFL Network | $4.14K |
| #6 |  Front Office Sports (FOS) | $3.57K |
| #7 | NFL on Fox | $3.52K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.