Sky Sports is a Media & Creators Instagram account with 13.4M followers from United Kingdom.
With a total economic value of $4.0M, a Value Per Fan of $300.57 and an average value per post of $12.5K, Sky Sports ranks #2155 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$12,471
Total Value
$4,027,974
Value Per 1K Fans
$301
Performance
Posts
323
Followers
13.4M
Impressions
179.6M
Engagement
9.4M
Eng. Rate
5.23%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #105 |  International Skating Union | $4.1M |
| #106 | BET Network | $4.0M |
| #107 | Palmeiras | $4.0M |
| #108 | Sky Sports | $4.0M |
| #109 | Boston Celtics | $4.0M |
| #110 | One Championship | $3.9M |
| #111 | Sports Illustrated | $3.8M |
Per 1K Fans
| #2152 | NBA History | $301.71 |
| #2153 | Freeride World Tour | $301.18 |
| #2154 | Mirandés | $300.62 |
| #2155 | Sky Sports | $300.57 |
| #2156 | Aguas Santas Milaneza Handball | $299.32 |
| #2157 | SC Austria Lustenau | $299.31 |
| #2158 | Revista Placar | $299.14 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.