Total Value (Last 30 days)
$4.5M
Value Per 1K Fans
$335.40
Performance (Last 30 days)
Followers
13.4M
Posts
310
Impressions
190.0M
Engagement
11.0M
Eng. Rate
5.77%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking βOverall
| #93 | Serie A | $4.7M |
| #94 | Minnesota Timberwolves | $4.6M |
| #95 | CeΜline Dept | $4.6M |
| #96 | Sky Sports | $4.5M |
| #97 | Rolling Stone | $4.4M |
| #98 |  New England Patriots | $4.4M |
| #99 | Team Canada | $4.4M |
Per 1K Fans
| #1898 | Kyoto Sanga FC | $336.03 |
| #1899 | Granada C.F. | $335.90 |
| #1900 | Swedish Handball Federation | $335.52 |
| #1901 | Sky Sports | $335.40 |
| #1902 | Liga Portugal | $334.76 |
| #1903 | Houston Dash | $334.66 |
| #1904 | R.C.D. Espanyol | $334.36 |
π¬π§ United Kingdom Rankings (743 accounts)
View Ranking βOverall
| #9 | Chelsea Football Club | $6.2M |
| #10 | Netflix UK & Ireland | $5.3M |
| #11 | LADBible | $4.7M |
| #12 | Sky Sports | $4.5M |
| #13 | BBC | $4.3M |
| #14 | England Cricket | $3.7M |
| #15 | English Football League (EFL) | $3.5M |
Per 1K Fans
| #304 | Blackpool FC | $339.70 |
| #305 | Manchester Super Giants | $339.29 |
| #306 | Brackley Town | $338.60 |
| #307 | Sky Sports | $335.40 |
| #308 | The Hundred | $334.05 |
| #309 | Liverpool FC Women | $333.05 |
| #310 | Buxton | $332.92 |
Media & Creators Rankings (414 accounts)
View Ranking βOverall
| #40 | Sky Sports Italy | $4.8M |
| #41 | LADBible | $4.7M |
| #42 | CeΜline Dept | $4.6M |
| #43 | Sky Sports | $4.5M |
| #44 | Rolling Stone | $4.4M |
| #45 | ESPN FC | $4.3M |
| #46 | BBC | $4.3M |
Per 1K Fans
| #187 | 433 Women | $343.18 |
| #188 | Canal 11 | $340.21 |
| #189 | HipHopDX | $339.22 |
| #190 | Sky Sports | $335.40 |
| #191 | Drog BABA | $331.44 |
| #192 | Jasmeet Singh Bhatia | $310.93 |
| #193 | LADBible | $307.44 |
π¬π§ Media & Creators in United Kingdom (74 accounts)
View Ranking βOverall
| #3 | Tennis TV | $6.2M |
| #4 | Netflix UK & Ireland | $5.3M |
| #5 | LADBible | $4.7M |
| #6 | Sky Sports | $4.5M |
| #7 | BBC | $4.3M |
| #8 | BBC Sport | $3.4M |
| #9 | talkSPORT | $1.9M |
Per 1K Fans
| #23 | footballjoe | $441.41 |
| #24 | Sky Sports F1 | $386.13 |
| #25 | The Redmen TV | $361.82 |
| #26 | Sky Sports | $335.40 |
| #27 | LADBible | $307.44 |
| #28 | BBC News | $276.37 |
| #29 | Niko Omilana | $272.47 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.