CNN is a Media & Creators Instagram account with 22.9M followers from United States.
With a total economic value of $12.8M, a Value Per Fan of $558.36 and an average value per post of $22.7K, CNN ranks #1458 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$22,697
Total Value
$12,778,336
Value Per 1K Fans
$558
Performance
Posts
563
Followers
22.9M
Impressions
538.2M
Engagement
11.6M
Eng. Rate
2.16%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #30 | CBS Sports | $14.0M |
| #31 | Fox Sports | $13.0M |
| #32 | Royal Challengers Bengaluru | $13.0M |
| #33 | CNN | $12.8M |
| #34 | Mumbai Indians | $12.8M |
| #35 | Ferrari | $12.3M |
| #36 | La Liga | $11.7M |
Per 1K Fans
| #1455 | Sokolov | $559.35 |
| #1456 | Billie Jean King Cup | $558.99 |
| #1457 | O Jogo | $558.40 |
| #1458 | CNN | $558.36 |
| #1459 | Sunderland A.F.C Ladies | $557.28 |
| #1460 | Professional Bull Riders | $555.05 |
| #1461 | Grazer AK | $554.77 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.