Total Value (Last 30 days)
$8.8M
Value Per 1K Fans
$5.65K
Performance (Last 30 days)
Followers
1.6M
Posts
216
Impressions
333.5M
Engagement
12.9M
Eng. Rate
3.87%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #42 | CNN | $9.9M |
| #43 | Bundesliga | $9.6M |
| #44 |  Seattle Seahawks | $9.4M |
| #45 | Fox Sports | $8.8M |
| #46 | Overtime | $8.7M |
| #47 | NFL on Fox | $8.6M |
| #48 | BBC News | $8.3M |
Per 1K Fans
| #46 | France SailGP | $6.07K |
| #47 | Wincanton Racecourse | $6.05K |
| #48 | Deník Sport | $5.95K |
| #49 | Fox Sports | $5.65K |
| #50 | Saurav Haldar | $5.65K |
| #51 | FIS Ski Jumping | $5.60K |
| #52 | Cabine Desportiva | $5.55K |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #5 | ISU Figure Skating | $12.1M |
| #6 | International Olympic Committee (IOC) | $11.3M |
| #7 | SportsCenter ESPN | $10.1M |
| #8 | Fox Sports | $8.8M |
| #9 | PGA Tour | $8.1M |
| #10 | Moto GP | $6.6M |
| #11 | Six Nations Rugby | $6.5M |
Per 1K Fans
| #11 | Olympic Milano Cortina 2026 | $7.50K |
| #12 | International Biathlon Union (IBU) | $7.40K |
| #13 | ICC T20 World Cup | $6.39K |
| #14 | Fox Sports | $5.65K |
| #15 | Six Nations Rugby | $5.40K |
| #16 |  Le Mans FC | $5.06K |
| #17 | International Luge Federation (FIL) | $4.94K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #17 | NFL on ESPN | $12.3M |
| #18 | SportsCenter ESPN | $10.1M |
| #19 | CNN | $9.9M |
| #20 | Fox Sports | $8.8M |
| #21 | Overtime | $8.7M |
| #22 | NFL on Fox | $8.6M |
| #23 | BBC News | $8.3M |
Per 1K Fans
| #7 | TNT Sports | $7.01K |
| #8 | Fantasy EFL | $6.46K |
| #9 | Deník Sport | $5.95K |
| #10 | Fox Sports | $5.65K |
| #11 | Saurav Haldar | $5.65K |
| #12 | Cabine Desportiva | $5.55K |
| #13 | Talkin' Baseball | $5.41K |
🌍 Media & Creators in Global (67 accounts)
View Ranking →Overall
| #1 |  Mundo NFL | $36.9M |
| #2 | SportsCenter ESPN | $10.1M |
| #3 | Fox Sports | $8.8M |
| #4 | espnW | $5.7M |
| #5 | Pubity | $5.3M |
| #6 | The Bharat Army | $3.7M |
| #7 | Sports Illustrated | $3.4M |
Per 1K Fans
| #1 | Mundo NFL | $168.8K |
| #2 | Fox Sports | $5.65K |
| #3 | espnW | $4.10K |
| #4 | CricketGully | $3.94K |
| #5 | The Athletic | $3.60K |
| #6 |  SB Nation | $2.79K |
| #7 | The Bharat Army | $2.67K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.