Big Brother Brasil is a Media & Creators Instagram account with 22.1M followers from Brazil.
With a total economic value of $52.5M, a Value Per Fan of $2.38K and an average value per post of $32.6K, Big Brother Brasil ranks #244 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$32,634
Total Value
$52,540,030
Value Per 1K Fans
$2,375
Performance
Posts
1,610
Followers
22.1M
Impressions
5147.4M
Engagement
162.4M
Eng. Rate
3.15%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1 | F1 | $65.8M |
| #2 | Fabrizio Romano | $56.5M |
| #3 | Big Brother Brasil | $52.5M |
| #4 | NBA | $51.8M |
| #5 | 433: The Home of Football | $48.5M |
| #6 |  NFL | $48.3M |
| #7 | ESPN Global | $46.1M |
Per 1K Fans
| #241 | AC Horsens | $2.39K |
| #242 | Kempton Park Racecourse | $2.38K |
| #243 |  Kelso Racecourse | $2.38K |
| #244 | Big Brother Brasil | $2.38K |
| #245 | Kosice | $2.37K |
| #246 | UC San Diego Tritons Men's Basketball | $2.36K |
| #247 |  B.T. Denmark | $2.36K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.