Total Value (Last 30 days)
$81.0M
Value Per 1K Fans
$3.68K
Performance (Last 30 days)
Followers
22.0M
Posts
2,045
Impressions
7894.5M
Engagement
256.3M
Eng. Rate
3.25%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1 |  NFL | $118.7M |
| #2 | Big Brother Brasil | $81.0M |
| #3 | NBA | $57.5M |
| #4 | International Cricket Council (ICC) | $47.6M |
| #5 | TNT Sports Brasil | $46.6M |
| #6 | Fabrizio Romano | $46.1M |
| #7 | Bleacher Report | $45.9M |
Per 1K Fans
| #103 | Wakefield Trinity | $3.74K |
| #104 |  TSV Havelse | $3.72K |
| #105 | Warrington Wolves | $3.68K |
| #106 | Big Brother Brasil | $3.68K |
| #107 | Aintree Racecourse | $3.68K |
| #108 | ČT sport | $3.67K |
| #109 | Sale Sharks Women | $3.66K |
🇧🇷 Brazil Rankings (407 accounts)
View Ranking →Overall
| #1 | Big Brother Brasil | $81.0M |
| #2 | TNT Sports Brasil | $46.6M |
| #3 | Sport Club Corinthians Paulista | $11.5M |
| #4 | Flamengo | $6.9M |
| #5 | SportsCenter Brasil | $5.0M |
| #6 | NBA Europe | $3.8M |
| #7 | Palmeiras | $3.8M |
Per 1K Fans
| #1 | Emerson Rodrigues dos Santos | $9.42K |
| #2 | Podcast Ataque Defesa | $9.37K |
| #3 | FIS Ski Jumping | $5.60K |
| #4 | Big Brother Brasil | $3.68K |
| #5 | NBA Europe | $3.34K |
| #6 | TNT Sports Brasil | $2.13K |
| #7 | Fred Caldeira | $1.35K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #1 | Big Brother Brasil | $81.0M |
| #2 | TNT Sports Brasil | $46.6M |
| #3 | Fabrizio Romano | $46.1M |
| #4 | Bleacher Report | $45.9M |
| #5 | ESPN Global | $41.5M |
| #6 | 433: The Home of Football | $41.4M |
| #7 |  Mundo NFL | $36.9M |
Per 1K Fans
| #19 | espnW | $4.10K |
| #20 | CricketGully | $3.94K |
| #21 | 2 Sloggers | $3.78K |
| #22 | Big Brother Brasil | $3.68K |
| #23 | ČT sport | $3.67K |
| #24 | Sporty TV | $3.62K |
| #25 | The Athletic | $3.60K |
🇧🇷 Media & Creators in Brazil (39 accounts)
View Ranking →Overall
| #1 | Big Brother Brasil | $81.0M |
| #2 | TNT Sports Brasil | $46.6M |
| #3 | SportsCenter Brasil | $5.0M |
| #4 | SporTV | $2.4M |
| #5 | Globoesporte.com | $2.4M |
| #6 | ESPN Brasil | $1.9M |
| #7 | Podpah | $1.4M |
Per 1K Fans
| #1 | Podcast Ataque Defesa | $9.37K |
| #2 | Big Brother Brasil | $3.68K |
| #3 | TNT Sports Brasil | $2.13K |
| #4 | SportsCenter Brasil | $695.68 |
| #5 | CANAL+ Sport | $574.22 |
| #6 | UOL Esporte | $429.91 |
| #7 | ESPN Brasil | $429.74 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.