Total Value (Last 30 days)
$3.9M
Value Per 1K Fans
$239.43
Performance (Last 30 days)
Followers
16.2M
Posts
444
Impressions
324.3M
Engagement
21.1M
Eng. Rate
6.52%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #106 | Ligue 1 | $4.0M |
| #107 | Dwayne Johnson | $3.9M |
| #108 | Besiktas | $3.9M |
| #109 | Bleacher Report Football | $3.9M |
| #110 | Atlético Madrid | $3.8M |
| #111 | NBA Europe | $3.8M |
| #112 | F.C. Internazionale Milano | $3.8M |
Per 1K Fans
| #2284 | Alpine Renault | $239.84 |
| #2285 | Club Sporting Cristal | $239.81 |
| #2286 | Club Atlético Independiente | $239.62 |
| #2287 | Bleacher Report Football | $239.43 |
| #2288 | Projeto Atletismo uma Opção - Curitiba/Smelj | $239.30 |
| #2289 | Millonarios Fútbol Club | $239.28 |
| #2290 | HC Vardar 1961 | $239.23 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #44 | Cleveland Cavaliers | $4.2M |
| #45 | Golden State Warriors | $4.1M |
| #46 | Dwayne Johnson | $3.9M |
| #47 | Bleacher Report Football | $3.9M |
| #48 | Cardi B | $3.8M |
| #49 | Kylie Jenner | $3.4M |
| #50 | All Elite Wrestling (AEW) | $3.3M |
Per 1K Fans
| #462 | USA Men's Volleyball Team | $244.59 |
| #463 | Syracuse Orange Men's Basketball | $244.58 |
| #464 |  Pittsburgh Steelers | $241.46 |
| #465 | Bleacher Report Football | $239.43 |
| #466 | Radford Highlanders Men's Basketball | $233.11 |
| #467 | Indiana Fever | $232.15 |
| #468 | San Diego Padres | $230.80 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #45 | ESPN FC | $4.3M |
| #46 | BBC | $4.3M |
| #47 | NBA History | $4.3M |
| #48 | Bleacher Report Football | $3.9M |
| #49 | The Bharat Army | $3.7M |
| #50 |  Jio Hotstar | $3.6M |
| #51 | La Gazzetta dello Sport | $3.6M |
Per 1K Fans
| #213 | Gianluca Di Marzio | $243.43 |
| #214 | Raj Shamani | $243.21 |
| #215 | RCB Fan Army | $241.08 |
| #216 | Bleacher Report Football | $239.43 |
| #217 | Spectrum 1 North Carolina | $227.22 |
| #218 | The Try Guys | $225.84 |
| #219 | ESPN F1 | $224.96 |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #23 | Rolling Stone | $4.4M |
| #24 | ESPN FC | $4.3M |
| #25 | NBA History | $4.3M |
| #26 | Bleacher Report Football | $3.9M |
| #27 | Talkin' Baseball | $3.0M |
| #28 | NBA TV | $2.8M |
| #29 | NPR | $2.3M |
Per 1K Fans
| #57 | ESPN College Football | $282.67 |
| #58 | Boxing on TNT Sports | $273.62 |
| #59 | Jake Paul | $267.74 |
| #60 | Bleacher Report Football | $239.43 |
| #61 | Spectrum 1 North Carolina | $227.22 |
| #62 | The Try Guys | $225.84 |
| #63 | No Laying Up | $192.52 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.