Total Value (Last 30 days)
$41.5M
Value Per 1K Fans
$1.45K
Performance (Last 30 days)
Followers
28.6M
Posts
753
Impressions
1658.2M
Engagement
106.8M
Eng. Rate
6.44%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #5 | TNT Sports Brasil | $46.6M |
| #6 | Fabrizio Romano | $46.1M |
| #7 | Bleacher Report | $45.9M |
| #8 | ESPN Global | $41.5M |
| #9 | 433: The Home of Football | $41.4M |
| #10 | Taylor Swift | $37.8M |
| #11 |  Mundo NFL | $36.9M |
Per 1K Fans
| #437 | HC Olomouc | $1.46K |
| #438 | Edmonton Oilers | $1.46K |
| #439 | Sanfrecce Hiroshima | $1.46K |
| #440 | ESPN Global | $1.45K |
| #441 | James Nicholas | $1.45K |
| #442 | Temple Owls Women's Basketball | $1.45K |
| #443 | Nottingham Forest FC | $1.45K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #1 |  NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | Bleacher Report | $45.9M |
| #4 | ESPN Global | $41.5M |
| #5 | Taylor Swift | $37.8M |
| #6 | SportsCenter | $35.8M |
| #7 | F1 | $28.3M |
Per 1K Fans
| #99 | Cincinnati Bearcats Women's Basketball | $1.47K |
| #100 | Dion Dawkins | $1.47K |
| #101 | Edmonton Oilers | $1.46K |
| #102 | ESPN Global | $1.45K |
| #103 | Temple Owls Women's Basketball | $1.45K |
| #104 | NJIT Highlanders Men's Basketball | $1.44K |
| #105 | Duquesne Dukes Men's Basketball | $1.42K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #2 | TNT Sports Brasil | $46.6M |
| #3 | Fabrizio Romano | $46.1M |
| #4 | Bleacher Report | $45.9M |
| #5 | ESPN Global | $41.5M |
| #6 | 433: The Home of Football | $41.4M |
| #7 | Mundo NFL | $36.9M |
| #8 | SportsCenter | $35.8M |
Per 1K Fans
| #68 | Tennis TV | $1.51K |
| #69 | TVI | $1.50K |
| #70 | O Jogo | $1.50K |
| #71 | ESPN Global | $1.45K |
| #72 | JioHotstar Telugu | $1.42K |
| #73 | JioHotstar Malyalam | $1.40K |
| #74 | At The Races | $1.38K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #1 | Bleacher Report | $45.9M |
| #2 | ESPN Global | $41.5M |
| #3 | SportsCenter | $35.8M |
| #4 | Complex | $26.8M |
| #5 | Billboard | $22.7M |
| #6 | NBA on ESPN | $21.7M |
| #7 |  Barstool Sports | $17.7M |
Per 1K Fans
| #19 | Foul Territory | $1.65K |
| #20 | Raceday TV | $1.60K |
| #21 | NFL on Prime Video | $1.54K |
| #22 | ESPN Global | $1.45K |
| #23 | MLB On Fox | $1.35K |
| #24 | Raleigh News & Observer | $1.29K |
| #25 | Billboard | $1.29K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.