Total Value (Last 30 days)
$21.7M
Value Per 1K Fans
$2.90K
Performance (Last 30 days)
Followers
7.5M
Posts
687
Impressions
744.1M
Engagement
59.3M
Eng. Rate
7.97%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #15 | Premier League | $25.4M |
| #16 | Real Madrid | $22.9M |
| #17 | Billboard | $22.7M |
| #18 | NBA on ESPN | $21.7M |
| #19 | Snoop Dogg | $18.8M |
| #20 |  Barstool Sports | $17.7M |
| #21 | UEFA Champions League | $17.5M |
Per 1K Fans
| #141 | Harlequins Women | $2.95K |
| #142 | Sky Sports Cricket | $2.92K |
| #143 |  Dodgers Nation | $2.92K |
| #144 | NBA on ESPN | $2.90K |
| #145 | SønderjyskE Fodbold | $2.90K |
| #146 | Hayters TV | $2.90K |
| #147 | Le Mans Sarthe Basket | $2.89K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #7 | F1 | $28.3M |
| #8 | Complex | $26.8M |
| #9 | Billboard | $22.7M |
| #10 | NBA on ESPN | $21.7M |
| #11 | Snoop Dogg | $18.8M |
| #12 | Barstool Sports | $17.7M |
| #13 | WWE | $17.2M |
Per 1K Fans
| #26 | CBS Sports Golazo | $3.17K |
| #27 | Ohio State Buckeyes Women's Basketball | $3.16K |
| #28 | Dodgers Nation | $2.92K |
| #29 | NBA on ESPN | $2.90K |
| #30 | NC State Wolfpack Men's Basketball | $2.86K |
| #31 | Motor City Cruise | $2.82K |
| #32 | Wisconsin Herd | $2.81K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #8 | SportsCenter | $35.8M |
| #9 | Complex | $26.8M |
| #10 | Billboard | $22.7M |
| #11 | NBA on ESPN | $21.7M |
| #12 | Barstool Sports | $17.7M |
| #13 | Netflix USA | $16.9M |
| #14 | NFL Network | $16.9M |
Per 1K Fans
| #29 | CBS Sports Golazo | $3.17K |
| #30 | Sky Sports Cricket | $2.92K |
| #31 | Dodgers Nation | $2.92K |
| #32 | NBA on ESPN | $2.90K |
| #33 | Hayters TV | $2.90K |
| #34 | Wisden Cricket | $2.80K |
| #35 | NFL on ESPN | $2.80K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #3 | SportsCenter | $35.8M |
| #4 | Complex | $26.8M |
| #5 | Billboard | $22.7M |
| #6 | NBA on ESPN | $21.7M |
| #7 | Barstool Sports | $17.7M |
| #8 | Netflix USA | $16.9M |
| #9 | NFL Network | $16.9M |
Per 1K Fans
| #8 | NFL on CBS | $3.47K |
| #9 | CBS Sports Golazo | $3.17K |
| #10 | Dodgers Nation | $2.92K |
| #11 | NBA on ESPN | $2.90K |
| #12 | NFL on ESPN | $2.80K |
| #13 | Bleacher Report Walkoff (BR Walkoff on social) | $2.75K |
| #14 | Complex | $2.49K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.