NBA on ESPN is a Media & Creators Instagram account with 7.5M followers from United States.
With a total economic value of $21.8M, a Value Per Fan of $2.89K and an average value per post of $32.3K, NBA on ESPN ranks #175 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$32,270
Total Value
$21,750,048
Value Per 1K Fans
$2,893
Performance
Posts
674
Followers
7.5M
Impressions
851.9M
Engagement
59.5M
Eng. Rate
6.99%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #18 | ICC T20 World Cup | $24.8M |
| #19 | UEFA Champions League | $24.3M |
| #20 | Kim Kardashian | $24.0M |
| #21 | NBA on ESPN | $21.8M |
| #22 | FC Barcelona | $21.5M |
| #23 | Billie Eilish | $20.6M |
| #24 | Chennai Super Kings | $17.9M |
Per 1K Fans
| #172 | Barry Hawkins | $2.91K |
| #173 | Wisden Cricket | $2.91K |
| #174 | EHF European League | $2.90K |
| #175 | NBA on ESPN | $2.89K |
| #176 | Clemson Tigers Women's Basketball | $2.88K |
| #177 | SMU Mustangs Men's Basketball | $2.88K |
| #178 | HC Sparta Praha | $2.88K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.