Total Value (Last 30 days)
$35.8M
Value Per 1K Fans
$929.16
Performance (Last 30 days)
Followers
38.5M
Posts
500
Impressions
1300.9M
Engagement
74.3M
Eng. Rate
5.71%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #9 | 433: The Home of Football | $41.4M |
| #10 | Taylor Swift | $37.8M |
| #11 |  Mundo NFL | $36.9M |
| #12 | SportsCenter | $35.8M |
| #13 | F1 | $28.3M |
| #14 | Complex | $26.8M |
| #15 | Premier League | $25.4M |
Per 1K Fans
| #801 | Emiliano Grillo | $934.34 |
| #802 | Dundee United Football Club Women | $931.21 |
| #803 | Hong Kong Football Team | $930.04 |
| #804 | SportsCenter | $929.16 |
| #805 | MOL Tatabanya KC | $927.35 |
| #806 | Fortuna Hjørring | $927.07 |
| #807 | Albacete Balompie | $926.22 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #3 | Bleacher Report | $45.9M |
| #4 | ESPN Global | $41.5M |
| #5 | Taylor Swift | $37.8M |
| #6 | SportsCenter | $35.8M |
| #7 | F1 | $28.3M |
| #8 | Complex | $26.8M |
| #9 | Billboard | $22.7M |
Per 1K Fans
| #188 | Western Kentucky Hilltoppers Men's Basketball | $941.25 |
| #189 | LSU Tigers Women's Basketball | $936.72 |
| #190 | Vancouver Whitecaps FC | $936.29 |
| #191 | SportsCenter | $929.16 |
| #192 | New York Islanders | $909.13 |
| #193 | Austin Fritts | $905.60 |
| #194 | Lindsey Vonn | $903.46 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #5 | ESPN Global | $41.5M |
| #6 | 433: The Home of Football | $41.4M |
| #7 | Mundo NFL | $36.9M |
| #8 | SportsCenter | $35.8M |
| #9 | Complex | $26.8M |
| #10 | Billboard | $22.7M |
| #11 | NBA on ESPN | $21.7M |
Per 1K Fans
| #101 | Dazn Italy | $971.85 |
| #102 | Star Sports Tamil | $955.30 |
| #103 | ESPN Ringside | $940.38 |
| #104 | SportsCenter | $929.16 |
| #105 |  433 NL | $926.00 |
| #106 | BBC Sport | $925.64 |
| #107 | A BOLA | $903.70 |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #1 | Bleacher Report | $45.9M |
| #2 | ESPN Global | $41.5M |
| #3 | SportsCenter | $35.8M |
| #4 | Complex | $26.8M |
| #5 | Billboard | $22.7M |
| #6 | NBA on ESPN | $21.7M |
| #7 |  Barstool Sports | $17.7M |
Per 1K Fans
| #26 | Tennis Channel | $1.06K |
| #27 |  Pitching Ninja | $1.04K |
| #28 | Barstool Sports | $1.03K |
| #29 | SportsCenter | $929.16 |
| #30 | NHL on TNT | $873.60 |
| #31 | WUNC | $865.45 |
| #32 | WRAL | $828.05 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.