Complex is a Media & Creators Instagram account with 10.8M followers from United States.
With a total economic value of $25.5M, a Value Per Fan of $2.36K and an average value per post of $16.0K, Complex ranks #249 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$15,957
Total Value
$25,484,029
Value Per 1K Fans
$2,359
Performance
Posts
1,597
Followers
10.8M
Impressions
919.7M
Engagement
55.6M
Eng. Rate
6.05%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #14 | TNT Sports Brasil | $29.5M |
| #15 | Real Madrid | $28.5M |
| #16 | WWE | $25.9M |
| #17 | Complex | $25.5M |
| #18 | ICC T20 World Cup | $24.8M |
| #19 | UEFA Champions League | $24.3M |
| #20 | Kim Kardashian | $24.0M |
Per 1K Fans
| #246 | UC San Diego Tritons Men's Basketball | $2.36K |
| #247 |  B.T. Denmark | $2.36K |
| #248 | The Bharat Army | $2.36K |
| #249 | Complex | $2.36K |
| #250 | Australian Football League | $2.36K |
| #251 |  FC Montana | $2.36K |
| #252 | NFL on Fox | $2.34K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.