Yahoo Sports is a Media & Creators Instagram account with 527.6K followers from United States.
With a total economic value of $5.7M, a Value Per Fan of $10.8K and an average value per post of $3.8K, Yahoo Sports ranks #14 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,754
Total Value
$5,683,800
Value Per 1K Fans
$10,772
Performance
Posts
1,514
Followers
527.6K
Impressions
158.0M
Engagement
4.5M
Eng. Rate
2.83%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #74 | Serie A | $5.8M |
| #75 | ATP Tour | $5.8M |
| #76 | NFL on Fox | $5.7M |
| #77 | Yahoo Sports | $5.7M |
| #78 | Paris Saint-Germain | $5.6M |
| #79 | Rajasthan Royals | $5.6M |
| #80 | Top 14 French Rugby | $5.5M |
Per 1K Fans
| #11 | Hawaii Rainbow Warriors Men's Basketball | $11.3K |
| #12 | IDEMITSU Honda Team Asia | $11.2K |
| #13 |  Italy Cricket Team | $10.9K |
| #14 | Yahoo Sports | $10.8K |
| #15 | FIS Nordic Combined | $10.5K |
| #16 | Scottish Women's Premier League | $10.5K |
| #17 | Bleacher Report Walkoff (BR Walkoff on social) | $9.64K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.