Most valuable in Social Media in Australia

Discover the most valuable social media accounts in Australia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 145 accounts across Instagram and TikTok, showing who generates the most earned media value in Australia.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Australian Football League🇦🇺 @afl	Sports Organizations	1.4M	$3.4M
2	Chris Hemsworth🇦🇺 @chrishemsworth	Entertainment	58.9M	$3.1M
3	Australia Women's Football Team🇦🇺 @matildas	Sports Teams	754.6K	$2.4M
4	National Rugby League🇦🇺 @nrl	Sports Organizations	1.6M	$2.2M
5	A-League🇦🇺 @aleagues	Sports Organizations	508.4K	$1.9M
6	Australian Grand Prix🇦🇺 @ausgp	Sports Organizations	365.5K	$1.2M
7	cricket.com.au🇦🇺 @cricketcomau	Sports Teams	2.2M	$969.3K
8	Australian Olympic Team🇦🇺 @ausolympicteam	Sports Teams	358.4K	$930.9K
9	Hawthorn Football Club🇦🇺 @hawthornfc	Sports Teams	335.8K	$889.3K
10	Canterbury-Bankstown Bulldogs🇦🇺 @nrl_bulldogs	Sports Teams	333.7K	$883.9K
11	Western Bulldogs🇦🇺 @westernbulldogs	Sports Teams	214.4K	$870.4K
12	Penrith Panthers🇦🇺 @penrithpanthers	Sports Teams	417.7K	$807.0K
13	Sydney Swans🇦🇺 @sydneyswans	Sports Teams	262.9K	$688.0K
14	Brisbane Broncos🇦🇺 @brisbanebroncos	Sports Teams	650.8K	$683.0K
15	Australia Women's Cricket Team🇦🇺 @auswomencricket	Sports Teams	332.5K	$650.9K
16	Melbourne Storm🇦🇺 @storm	Sports Teams	437.6K	$606.8K
17	Daniel Ricciardo🇦🇺 @danielricciardo	Athletes	10.0M	$521.1K
18	Newcastle Knights🇦🇺 @nrlknights	Sports Teams	193.3K	$516.8K
19	Sydney Roosters🇦🇺 @sydneyroosters	Sports Teams	283.4K	$453.2K
20	Parramatta Eels🇦🇺 @theparraeels	Sports Teams	260.9K	$446.6K
21	Essendon Football Club🇦🇺 @essendonfc	Sports Teams	282.5K	$445.7K
22	South Sydney Rabbitohs🇦🇺 @ssfcrabbitohs	Sports Teams	354.6K	$437.5K
23	Carlton Football Club🇦🇺 @carlton_fc	Sports Teams	311.1K	$425.8K
24	Richmond Football Club🇦🇺 @richmond_fc	Sports Teams	325.3K	$418.6K
25	West Coast Eagles🇦🇺 @westcoasteagles	Sports Teams	276.7K	$410.5K
26	Geelong Football Club🇦🇺 @geelongcats	Sports Teams	277.2K	$407.1K
27	Adelaide Football Club🇦🇺 @adelaide_fc	Sports Teams	217.9K	$323.5K
28	Gold Coast Football Club🇦🇺 @gcsuns	Sports Teams	145.3K	$302.6K
29	Oscar Piastri🇦🇺 @oscarpiastri	Athletes	6.3M	$301.2K
30	St Kilda Football Club🇦🇺 @stkildafc	Sports Teams	169.3K	$297.7K
31	North Melbourne Football Club🇦🇺 @nmfcofficial	Sports Teams	153.3K	$297.0K
32	Collingwood Football Club🇦🇺 @collingwood_fc	Sports Teams	434.1K	$295.4K
33	Steph Catley🇦🇺 @stephcatley	Athletes	294.9K	$277.7K
34	Jack Miller🇦🇺 @jackmilleraus	Athletes	913.0K	$270.9K
35	Australia Football Team🇦🇺 @socceroos	Sports Teams	384.6K	$260.3K
36	Port Adelaide Football Club🇦🇺 @pafc	Sports Teams	178.1K	$255.1K
37	GWS Giants🇦🇺 @gwsgiants	Sports Teams	174.4K	$240.8K
38	Fremantle Football Club🇦🇺 @freodockers	Sports Teams	204.8K	$239.9K
39	Australian Open🇦🇺 @australian open	Sports Organizations	4.3M	$239.9K
40	Melbourne Football Club🇦🇺 @melbournefc	Sports Teams	168.3K	$224.9K
41	Wests Tigers🇦🇺 @nrl_weststigers	Sports Teams	203.9K	$219.9K
42	Australia SailGP🇦🇺 @bondsflyingroos	Sports Teams	83.0K	$217.8K
43	Minas Tênis Clube🇦🇺 @mtcvolei	Sports Teams	247.2K	$214.6K
44	ACT Brumbies🇦🇺 @brumbiesrugby	Sports Teams	127.1K	$200.7K
45	Racing.com🇦🇺 @racingdotcom	Media & Creators	92.9K	$196.8K
46	A-League Women Dub Zone🇦🇺 @dubzone	Sports Organizations	63.1K	$196.5K
47	Melbourne Victory FC🇦🇺 @gomvfc	Sports Teams	137.4K	$187.0K
48	Gold Coast Titans🇦🇺 @gctitans	Sports Teams	182.7K	$183.1K
49	NBA Australia🇦🇺 @nbaaustralia	Sports Organizations	145.2K	$173.9K
50	Brisbane Lions🇦🇺 @brisbanelions	Sports Teams	273.2K	$169.4K