Racing.com is a Media & Creators Instagram account with 92.9K followers from Australia.
With a total economic value of $196.8K, a Value Per Fan of $2.12K and an average value per post of $1.1K, Racing.com ranks #297 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,100
Total Value
$196,833
Value Per 1K Fans
$2,120
Performance
Posts
179
Followers
92.9K
Impressions
5.7M
Engagement
176.2K
Eng. Rate
3.10%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1204 | Record Portugal | $197.1K |
| #1205 | Ananya Panday | $196.9K |
| #1206 | Ronald Acuna Jr. | $196.9K |
| #1207 | Racing.com | $196.8K |
| #1208 |  Persijap Jepara | $196.7K |
| #1209 | A-League Women Dub Zone | $196.5K |
| #1210 | Seattle Sounders FC | $196.5K |
Per 1K Fans
| #294 | Southend United | $2.13K |
| #295 | Emirates Great Britain SailGP | $2.13K |
| #296 | Torquay United | $2.13K |
| #297 | Racing.com | $2.12K |
| #298 | Dubai BC | $2.12K |
| #299 | New Zealand Cricket | $2.12K |
| #300 | Sioux Falls Skyforce | $2.11K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.