Total Value (Last 30 days)
$607.8K
Value Per 1K Fans
$1.83K
Performance (Last 30 days)
Followers
332.5K
Posts
63
Impressions
16.2M
Engagement
630.0K
Eng. Rate
3.88%
Sports Teams Benchmark on Instagram
4.83%
Data from February 2026
About this account
Hawthorn Football Club is a Sports Teams Instagram account with 332.5K followers from Australia.
With a total economic value of $607.8K in the last 30 days and a Value Per Fan of $1.83K, Hawthorn Football Club ranks #321 globally by VPF among 6,085 Instagram accounts.
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
Global Rankings (6,085 accounts)
View Ranking βOverall
| #526 | NWSL | $615.2K |
| #527 | Bob Does Sports | $614.8K |
| #528 | Coventry City FC | $614.3K |
| #529 | Hawthorn Football Club | $607.8K |
| #530 | Levante U.D. | $604.5K |
| #531 | Harry Kane | $602.9K |
| #532 |  Like Nastya | $600.4K |
Per 1K Fans
| #318 | Maine Celtics | $1.84K |
| #319 | Illinois Fighting Illini Men's Basketball | $1.83K |
| #320 | Carlisle United | $1.83K |
| #321 | Hawthorn Football Club | $1.83K |
| #322 | North Macedonia Handball Federation | $1.82K |
| #323 | talkSPORT | $1.81K |
| #324 | Will Enefer | $1.81K |
π¦πΊ Australia Rankings (137 accounts)
View Ranking βOverall
| #6 | A-League | $960.5K |
| #7 | Australian Olympic Team | $916.8K |
| #8 | Australian Grand Prix | $641.5K |
| #9 | Hawthorn Football Club | $607.8K |
| #10 | Brisbane Broncos | $524.5K |
| #11 | Canterbury-Bankstown Bulldogs | $497.9K |
| #12 | GWS Giants | $491.9K |
Per 1K Fans
| #10 | Canberra United Women | $1.95K |
| #11 | A-League | $1.94K |
| #12 | Australian Grand Prix | $1.89K |
| #13 | Hawthorn Football Club | $1.83K |
| #14 | Newcastle Jets FC | $1.79K |
| #15 | NBA Australia | $1.59K |
| #16 | Western Sydney Wanderers FC Women | $1.57K |
Sports Teams Rankings (2,642 accounts)
View Ranking βOverall
| #204 | Liverpool FC Women | $617.9K |
| #205 | Sport Club Internacional | $616.1K |
| #206 | Coventry City FC | $614.3K |
| #207 | Hawthorn Football Club | $607.8K |
| #208 | Levante U.D. | $604.5K |
| #209 | Atalanta BC | $600.3K |
| #210 | Columbus Blue Jackets | $585.5K |
Per 1K Fans
| #165 | Maine Celtics | $1.84K |
| #166 | Illinois Fighting Illini Men's Basketball | $1.83K |
| #167 | Carlisle United | $1.83K |
| #168 | Hawthorn Football Club | $1.83K |
| #169 | GyΕri | $1.80K |
| #170 | Grand Besançon Doubs Handball | $1.79K |
| #171 | Newcastle Jets FC | $1.79K |
π¦πΊ Sports Teams in Australia (71 accounts)
View Ranking βOverall
| #1 | cricket.com.au | $2.7M |
| #2 | Australian Olympic Team | $916.8K |
| #3 | Hawthorn Football Club | $607.8K |
| #4 | Brisbane Broncos | $524.5K |
| #5 | Canterbury-Bankstown Bulldogs | $497.9K |
| #6 | GWS Giants | $491.9K |
| #7 | Fremantle Football Club | $459.0K |
Per 1K Fans
| #4 | Melbourne Victory FC | $2.33K |
| #5 | Fremantle Football Club | $2.27K |
| #6 | Canberra United Women | $1.95K |
| #7 | Hawthorn Football Club | $1.83K |
| #8 | Newcastle Jets FC | $1.79K |
| #9 | Western Sydney Wanderers FC Women | $1.57K |
| #10 | Canterbury-Bankstown Bulldogs | $1.54K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.