Hawthorn Football Club is a Sports Teams Instagram account with 335.8K followers from Australia.
With a total economic value of $889.3K, a Value Per Fan of $2.65K and an average value per post of $8.7K, Hawthorn Football Club ranks #208 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$8,718
Total Value
$889,254
Value Per 1K Fans
$2,648
Performance
Posts
102
Followers
335.8K
Impressions
22.9M
Engagement
945.0K
Eng. Rate
4.13%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #426 |  Dallas Cowboys | $895.1K |
| #427 | Lollapalooza | $895.1K |
| #428 | RB Leipzig | $894.0K |
| #429 | Hawthorn Football Club | $889.3K |
| #430 | Liverpool FC Women | $888.0K |
| #431 | Canterbury-Bankstown Bulldogs | $883.9K |
| #432 | Niko Omilana | $872.5K |
Per 1K Fans
| #205 |  CANAL+ | $2.67K |
| #206 | Canterbury-Bankstown Bulldogs | $2.65K |
| #207 | DC Toli | $2.65K |
| #208 | Hawthorn Football Club | $2.65K |
| #209 | The Jockey Club | $2.64K |
| #210 | HBC Cournon-d'Auvergne | $2.63K |
| #211 | Australia SailGP | $2.62K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.