Total Value (Last 30 days)
$958.4K
Value Per 1K Fans
$1.94K
Performance (Last 30 days)
Followers
494.9K
Posts
284
Impressions
29.5M
Engagement
566.8K
Eng. Rate
1.92%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking âOverall
| #373 | Strasbourg | $966.2K |
| #374 | LÊo Santana | $962.0K |
| #375 | Shaquille O'Neal | $959.4K |
| #376 | A-League | $958.4K |
| #377 | Big12 Conference | $956.7K |
| #378 |  Premier League USA | $955.2K |
| #379 | Liga 1 | $953.7K |
Per 1K Fans
| #292 | Jukurit HC | $1.94K |
| #293 | Canberra United Women | $1.94K |
| #294 | Canada SailGP | $1.94K |
| #295 | A-League | $1.94K |
| #296 | Efbet League | $1.93K |
| #297 | Virginia Tech Hokies Women's Basketball | $1.93K |
| #298 | Electronic Sports League (ESL) | $1.93K |
đĻđē Australia Rankings (137 accounts)
View Ranking âOverall
| #3 | Australian Open | $2.4M |
| #4 | Australian Football League | $1.5M |
| #5 | National Rugby League | $1.4M |
| #6 | A-League | $958.4K |
| #7 | Australian Olympic Team | $914.7K |
| #8 | Australian Grand Prix | $640.1K |
| #9 | Hawthorn Football Club | $606.4K |
Per 1K Fans
| #8 | Fremantle Football Club | $2.27K |
| #9 | Lucas Herbert | $2.20K |
| #10 | Canberra United Women | $1.94K |
| #11 | A-League | $1.94K |
| #12 | Australian Grand Prix | $1.88K |
| #13 | Hawthorn Football Club | $1.82K |
| #14 | Newcastle Jets FC | $1.79K |
Sports Organizations Rankings (608 accounts)
View Ranking âOverall
| #80 | United World Wrestling | $1.0M |
| #81 | FIFA Club Football | $1.0M |
| #82 | UEFA Women's Champions League | $1.0M |
| #83 | A-League | $958.4K |
| #84 | Premier League USA | $955.2K |
| #85 | Liga 1 | $953.7K |
| #86 | United Rugby Championship | $928.6K |
Per 1K Fans
| #75 |  Handball Bundesliga | $1.99K |
| #76 | Slovak SuperLiga | $1.98K |
| #77 | Liqui Moly Starligue (LNH Divison 1) | $1.95K |
| #78 | A-League | $1.94K |
| #79 | Efbet League | $1.93K |
| #80 | Electronic Sports League (ESL) | $1.93K |
| #81 | Carabao Cup | $1.91K |
đĻđē Sports Organizations in Australia (15 accounts)
View Ranking âOverall
| #1 | Australian Open | $2.4M |
| #2 | Australian Football League | $1.5M |
| #3 | National Rugby League | $1.4M |
| #4 | A-League | $958.4K |
| #5 | Australian Grand Prix | $640.1K |
| #6 | A-League Women Dub Zone | $260.8K |
| #7 | NBA Australia | $228.1K |
Per 1K Fans
| #1 | A-League Women Dub Zone | $4.15K |
| #2 | WPGA Tour of Australasia | $3.87K |
| #3 | A-League | $1.94K |
| #4 | Australian Grand Prix | $1.88K |
| #5 | NBA Australia | $1.59K |
| #6 | Australian Football League | $1.07K |
| #7 | National Rugby League | $851.35 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.