National Rugby League is a Sports Organizations Instagram account with 1.6M followers from Australia.
With a total economic value of $2.2M, a Value Per Fan of $1.38K and an average value per post of $7.8K, National Rugby League ranks #559 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$7,759
Total Value
$2,226,949
Value Per 1K Fans
$1,377
Performance
Posts
287
Followers
1.6M
Impressions
64.4M
Engagement
3.3M
Eng. Rate
5.07%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #198 | UFC Brasil | $2.2M |
| #199 |  ICC Hindi | $2.2M |
| #200 | Premiership Rugby | $2.2M |
| #201 | National Rugby League | $2.2M |
| #202 | Kylian Mbappe | $2.2M |
| #203 | FA Cup | $2.1M |
| #204 | FJerry | $2.1M |
Per 1K Fans
| #556 | Kadetten Schaffhausen | $1.38K |
| #557 | GWS Giants | $1.38K |
| #558 | HC Ässät Pori | $1.38K |
| #559 | National Rugby League | $1.38K |
| #560 | League of Ireland | $1.38K |
| #561 | Erzgebirge Aue | $1.37K |
| #562 | Sacramento State Hornets Men's Basketball | $1.37K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.