Total Value (Last 30 days)
$1.4M
Value Per 1K Fans
$851.35
Performance (Last 30 days)
Followers
1.6M
Posts
212
Impressions
43.6M
Engagement
1.9M
Eng. Rate
4.40%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #279 | Street League Series | $1.4M |
| #280 | Deepak Chahar | $1.4M |
| #281 | 1. FC Köln | $1.4M |
| #282 | National Rugby League | $1.4M |
| #283 | Team Japan | $1.4M |
| #284 | Sandro Souza | $1.4M |
| #285 | Women's Premier League | $1.4M |
Per 1K Fans
| #885 | UC Davis Aggies Men's Basketball | $854.92 |
| #886 |  Motocorsa Racing | $853.14 |
| #887 | Premier Padel | $851.36 |
| #888 | National Rugby League | $851.35 |
| #889 | La Salle Explorers Women's Basketball | $850.82 |
| #890 | Huntingdon Racecourse | $847.04 |
| #891 | Aveley FC | $846.75 |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #2 | cricket.com.au | $2.7M |
| #3 | Australian Open | $2.4M |
| #4 | Australian Football League | $1.5M |
| #5 | National Rugby League | $1.4M |
| #6 | A-League | $958.4K |
| #7 | Australian Olympic Team | $914.7K |
| #8 | Australian Grand Prix | $640.1K |
Per 1K Fans
| #42 | Queensland Reds | $872.74 |
| #43 | Brisbane Lions | $867.81 |
| #44 | ACT Brumbies | $856.87 |
| #45 | National Rugby League | $851.35 |
| #46 | Richmond Football Club | $846.68 |
| #47 | Brisbane Broncos | $810.68 |
| #48 | Australia Football Team | $770.50 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #58 | Premier Padel | $1.5M |
| #59 | Carabao Cup | $1.4M |
| #60 | Street League Series | $1.4M |
| #61 | National Rugby League | $1.4M |
| #62 | International Ice Hockey Federation (IIHF) | $1.3M |
| #63 | Brazilian Olympic Committee | $1.3M |
| #64 | UFC Espanol | $1.3M |
Per 1K Fans
| #140 | Davis Cup | $864.92 |
| #141 | Portugal Rugby Union | $859.81 |
| #142 | Premier Padel | $851.36 |
| #143 | National Rugby League | $851.35 |
| #144 | Huntingdon Racecourse | $847.04 |
| #145 | Lebanon Men's Basketball Team | $838.24 |
| #146 | Cuba Men's Volleyball Team | $820.53 |
🇦🇺 Sports Organizations in Australia (15 accounts)
View Ranking →Overall
| #1 | Australian Open | $2.4M |
| #2 | Australian Football League | $1.5M |
| #3 | National Rugby League | $1.4M |
| #4 | A-League | $958.4K |
| #5 | Australian Grand Prix | $640.1K |
| #6 | A-League Women Dub Zone | $260.8K |
| #7 | NBA Australia | $228.1K |
Per 1K Fans
| #4 | Australian Grand Prix | $1.88K |
| #5 | NBA Australia | $1.59K |
| #6 | Australian Football League | $1.07K |
| #7 | National Rugby League | $851.35 |
| #8 | Spartan Endurance Australia/NZ | $718.45 |
| #9 | Australian Open | $549.13 |
| #10 | Tennis Australia | $225.90 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.