Australian Open is a Sports Organizations Instagram account with 4.3M followers from Australia.
With a total economic value of $239.9K, a Value Per Fan of $55.75 and an average value per post of $4.2K, Australian Open ranks #3825 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$4,208
Total Value
$239,857
Value Per 1K Fans
$56
Performance
Posts
57
Followers
4.3M
Impressions
11.6M
Engagement
756.0K
Eng. Rate
6.53%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1075 | Everton Women | $240.1K |
| #1076 | Fremantle Football Club | $239.9K |
| #1077 | FIFA Women's World Cup | $239.9K |
| #1078 | Australian Open | $239.9K |
| #1079 | London City Lionesses | $239.8K |
| #1080 | FIVB | $239.4K |
| #1081 |  Rebeca Andrade | $238.5K |
Per 1K Fans
| #3822 | Tofas Bursa | $56.07 |
| #3823 | Victor Oladipo | $55.95 |
| #3824 | Asptt Mulhouse Teqball | $55.88 |
| #3825 | Australian Open | $55.75 |
| #3826 | Holger Rune | $55.74 |
| #3827 | Breeland Speaks | $55.71 |
| #3828 | Jasmine Paolini | $55.69 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.