Total Value (Last 30 days)
$317.9K
Value Per 1K Fans
$2.33K
Performance (Last 30 days)
Followers
136.5K
Posts
160
Impressions
8.8M
Engagement
361.2K
Eng. Rate
4.11%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #843 | Robert Lewandowski | $318.6K |
| #844 | Mauro Icardi | $318.3K |
| #845 | Afghanistan Cricket | $318.2K |
| #846 | Melbourne Victory FC | $317.9K |
| #847 | Hertha BSC | $317.9K |
| #848 | Vancouver Canucks | $317.4K |
| #849 | Travis Kelce | $317.3K |
Per 1K Fans
| #210 | Swindon Town | $2.35K |
| #211 | St Helens | $2.34K |
| #212 | AS Monaco Basket | $2.34K |
| #213 | Melbourne Victory FC | $2.33K |
| #214 | Hull FC | $2.32K |
| #215 | Scottish Rugby | $2.31K |
| #216 | St John's Red Storm Men's Basketball | $2.31K |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #15 | South Sydney Rabbitohs | $442.1K |
| #16 |  Essendon Football Club | $424.7K |
| #17 | Carlton Football Club | $418.4K |
| #18 | Melbourne Victory FC | $317.9K |
| #19 | Australia Football Team | $294.0K |
| #20 | Richmond Football Club | $274.2K |
| #21 | Steph Catley | $272.8K |
Per 1K Fans
| #4 | Racing.com | $2.68K |
| #5 | Australia SailGP | $2.68K |
| #6 | Australian Olympic Team | $2.55K |
| #7 | Melbourne Victory FC | $2.33K |
| #8 | Fremantle Football Club | $2.27K |
| #9 | Lucas Herbert | $2.20K |
| #10 | Canberra United Women | $1.94K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #352 | L.D.U. Quito | $321.8K |
| #353 | Swansea City AFC | $320.0K |
| #354 | Afghanistan Cricket | $318.2K |
| #355 | Melbourne Victory FC | $317.9K |
| #356 | Hertha BSC | $317.9K |
| #357 | Vancouver Canucks | $317.4K |
| #358 | Baltimore Orioles | $316.0K |
Per 1K Fans
| #94 | Swindon Town | $2.35K |
| #95 | St Helens | $2.34K |
| #96 | AS Monaco Basket | $2.34K |
| #97 | Melbourne Victory FC | $2.33K |
| #98 | Hull FC | $2.32K |
| #99 | Scottish Rugby | $2.31K |
| #100 | St John's Red Storm Men's Basketball | $2.31K |
🇦🇺 Sports Teams in Australia (71 accounts)
View Ranking →Overall
| #9 | South Sydney Rabbitohs | $442.1K |
| #10 | Essendon Football Club | $424.7K |
| #11 | Carlton Football Club | $418.4K |
| #12 | Melbourne Victory FC | $317.9K |
| #13 | Australia Football Team | $294.0K |
| #14 | Richmond Football Club | $274.2K |
| #15 | Minas Tênis Clube | $255.6K |
Per 1K Fans
| #1 | GWS Giants | $2.84K |
| #2 | Australia SailGP | $2.68K |
| #3 | Australian Olympic Team | $2.55K |
| #4 | Melbourne Victory FC | $2.33K |
| #5 | Fremantle Football Club | $2.27K |
| #6 | Canberra United Women | $1.94K |
| #7 | Hawthorn Football Club | $1.82K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.