Melbourne Victory FC is a Sports Teams Instagram account with 137.4K followers from Australia.
With a total economic value of $187.0K, a Value Per Fan of $1.36K and an average value per post of $1.4K, Melbourne Victory FC ranks #571 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,450
Total Value
$187,022
Value Per 1K Fans
$1,361
Performance
Posts
129
Followers
137.4K
Impressions
5.2M
Engagement
203.6K
Eng. Rate
3.94%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1240 | THW Kiel | $187.4K |
| #1241 | Northampton Saints | $187.3K |
| #1242 | Cleveland Guardians | $187.2K |
| #1243 | Melbourne Victory FC | $187.0K |
| #1244 | R.C.D. Mallorca | $187.0K |
| #1245 | Kings League | $186.6K |
| #1246 |  Savinho | $186.1K |
Per 1K Fans
| #568 | Alex Fitzpatrick | $1.37K |
| #569 | South Carolina Gamecocks Women's Basketball | $1.37K |
| #570 | Beach Volleyball World | $1.36K |
| #571 | Melbourne Victory FC | $1.36K |
| #572 | Creighton Bluejays Men's Basketball | $1.36K |
| #573 | Augsburger Panther | $1.36K |
| #574 | Timrå IK | $1.35K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.