Most valuable in Social Media in Australia

Discover the most valuable social media accounts in Australia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 145 accounts across Instagram and TikTok, showing who generates the most earned media value in Australia.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
101	Ben Simmons🇦🇺 @bensimmons	Athletes	7.1M	$11.5K
102	Lucas Herbert🇦🇺 @herbznspices_	Athletes	30.8K	$10.7K
103	Chloe Covell🇦🇺 @chlo_the_flo	Athletes	328.9K	$10.0K
104	Cameron Smith🇦🇺 @cameronsmithgolf	Athletes	395.1K	$9.7K
105	Marnus Labuschagne🇦🇺 @marnus3	Athletes	948.2K	$9.5K
106	Travis Head🇦🇺 @travishead34	Athletes	1.1M	$8.8K
107	Sydney Thunder Men🇦🇺 @thunderbbl	Sports Teams	247.2K	$8.2K
108	Canberra United Women🇦🇺 @canberraunited	Sports Teams	14.1K	$7.6K
109	United Cup🇦🇺 @unitedcuptennis	Sports Organizations	232.9K	$5.7K
110	Australia Rugby🇦🇺 @rugbyau	Sports Teams	42.2K	$4.9K
111	Beth Mooney🇦🇺 @bethmooney6	Athletes	110.6K	$4.6K
112	Australia Men's Hockey Team🇦🇺 @hockeyaustraliaofficial	Sports Organizations	53.3K	$4.6K
113	Perth Scorchers🇦🇺 @scorchersbbl	Sports Teams	201.3K	$4.4K
114	Ariarne Titmus🇦🇺 @ariarnetitmus_	Athletes	216.7K	$3.9K
115	Hayley Raso🇦🇺 @hayleyraso	Athletes	287.2K	$3.9K
116	Aaron Finch🇦🇺 @aaronfinch5	Athletes	1.2M	$3.8K
117	Elijah Winnington🇦🇺 @elijah_winnington	Athletes	46.4K	$3.8K
118	Marc Leishman🇦🇺 @marcleish	Athletes	65.2K	$3.8K
119	Melbourne Stars Men🇦🇺 @starsbbl	Sports Teams	354.0K	$3.7K
120	Dimitri Petratos🇦🇺 @dimi_ss	Athletes	113.1K	$3.7K
121	Kyle Chalmers🇦🇺 @kyle_chalmers3	Athletes	171.5K	$3.5K
122	Ellyse Perry🇦🇺 @ellyseperry	Athletes	2.6M	$3.0K
123	Neil Robertson🇦🇺 @nr147	Athletes	121.7K	$2.8K
124	Saya Sakakibara🇦🇺 @sayasakakibara	Athletes	135.7K	$2.2K
125	Liam Hendriks🇦🇺 @hendriks_31	Athletes	79.7K	$1.7K
126	Remy Gardner🇦🇺 @remygardner	Athletes	115.7K	$1.5K
127	Kaylia Nemour🇦🇺 @kaylianemour	Athletes	359.6K	$1.5K
128	Melbourne Renegades Men🇦🇺 @renegadesbbl	Sports Teams	196.0K	$1.5K
129	Spartan Race Australia/NZ🇦🇺 @spartanraceau	Sports Organizations	34.6K	$1.2K
130	Patrick Mills🇦🇺 @balapat	Athletes	616.0K	$1.1K
131	Hobart Hurricanes Men🇦🇺 @hobarthurricanes	Sports Teams	165.6K	$1.1K
132	Brendan Hamill🇦🇺 @bj_hamill	Athletes	21.0K	$957
133	Alex Carey🇦🇺 @alexcarey_5	Athletes	241.8K	$855
134	Joel Kelso🇦🇺 @joelkelso66	Athletes	28.1K	$844
135	Brisbane Heat Men🇦🇺 @heatbbl	Sports Teams	510.7K	$630
136	Burton Christopher🇦🇺 @burtonequestrian	Athletes	22.6K	$564
137	Jake Fraser-McGurk🇦🇺 @jakefm23	Athletes	218.7K	$522
138	Western United FC🇦🇺 @westernutdfc	Sports Teams	40.3K	$470
139	David Micheluzzi🇦🇺 @david_micheluzzi	Athletes	8.5K	$420
140	Zac Stubblety-Cook🇦🇺 @zacstubblety	Athletes	25.9K	$363
141	Nathaniel Atkinson🇦🇺 @nattyakka	Athletes	11.8K	$182
142	SEMENTE OLIMPICA DO ATLETISMO🇦🇺 @acaatletismo	Sports Organizations	1.7K	$119
143	Jason Scrivener🇦🇺 @jasonscrivener18	Athletes	4.3K	$98
144	Spartan Endurance Australia/NZ🇦🇺 @spartanendurance.au.nz.fiji	Sports Organizations	386	$22
145	Sean Abbott🇦🇺 @sean_abbott	Athletes	145.6K	$5