Total Value (Last 30 days)
$640.1K
Value Per 1K Fans
$1.88K
Performance (Last 30 days)
Followers
340.3K
Posts
57
Impressions
22.6M
Engagement
891.6K
Eng. Rate
3.94%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #504 | Minnesota United FC | $649.2K |
| #505 | Rahmanullah Gurbaz | $645.5K |
| #506 | Palermo | $640.7K |
| #507 | Australian Grand Prix | $640.1K |
| #508 | Luciano Huck | $638.3K |
| #509 | Kourtney Kardashian | $636.8K |
| #510 | FIVB | $636.5K |
Per 1K Fans
| #307 | Star Sports Telegu | $1.90K |
| #308 | Sarrebourg Moselle Sud Handball | $1.89K |
| #309 | La Gazzetta dello Sport | $1.89K |
| #310 | Australian Grand Prix | $1.88K |
| #311 | Dusseldorfer EG | $1.86K |
| #312 |  International Table Tennis Federation | $1.86K |
| #313 | Castleford Tigers | $1.86K |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #5 | National Rugby League | $1.4M |
| #6 | A-League | $958.4K |
| #7 | Australian Olympic Team | $914.7K |
| #8 | Australian Grand Prix | $640.1K |
| #9 | Hawthorn Football Club | $606.4K |
| #10 | Brisbane Broncos | $523.3K |
| #11 | Canterbury-Bankstown Bulldogs | $496.8K |
Per 1K Fans
| #9 | Lucas Herbert | $2.20K |
| #10 | Canberra United Women | $1.94K |
| #11 | A-League | $1.94K |
| #12 | Australian Grand Prix | $1.88K |
| #13 | Hawthorn Football Club | $1.82K |
| #14 | Newcastle Jets FC | $1.79K |
| #15 | NBA Australia | $1.59K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #102 | Wanda Diamond League | $655.2K |
| #103 | WNBA | $652.0K |
| #104 | Scottish Professional Football League | $651.5K |
| #105 | Australian Grand Prix | $640.1K |
| #106 | FIVB | $636.5K |
| #107 | NWSL | $613.8K |
| #108 | Asian Football Confederation (AFC) | $596.6K |
Per 1K Fans
| #80 | Electronic Sports League (ESL) | $1.93K |
| #81 | Carabao Cup | $1.91K |
| #82 | Liga ACB | $1.91K |
| #83 | Australian Grand Prix | $1.88K |
| #84 | International Table Tennis Federation | $1.86K |
| #85 | North Macedonia Handball Federation | $1.82K |
| #86 | J League English | $1.77K |
🇦🇺 Sports Organizations in Australia (15 accounts)
View Ranking →Overall
| #2 | Australian Football League | $1.5M |
| #3 | National Rugby League | $1.4M |
| #4 | A-League | $958.4K |
| #5 | Australian Grand Prix | $640.1K |
| #6 | A-League Women Dub Zone | $260.8K |
| #7 | NBA Australia | $228.1K |
| #8 | Big Bash | $106.7K |
Per 1K Fans
| #1 | A-League Women Dub Zone | $4.15K |
| #2 | WPGA Tour of Australasia | $3.87K |
| #3 | A-League | $1.94K |
| #4 | Australian Grand Prix | $1.88K |
| #5 | NBA Australia | $1.59K |
| #6 | Australian Football League | $1.07K |
| #7 | National Rugby League | $851.35 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.