Melbourne Football Club is a Sports Teams Instagram account with 168.3K followers from Australia.
With a total economic value of $224.9K, a Value Per Fan of $1.34K and an average value per post of $2.5K, Melbourne Football Club ranks #590 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,527
Total Value
$224,883
Value Per 1K Fans
$1,336
Performance
Posts
89
Followers
168.3K
Impressions
6.0M
Engagement
383.6K
Eng. Rate
6.37%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1113 | Ebony Magazine | $226.5K |
| #1114 | Cadiz | $225.5K |
| #1115 | Patrick Mahomes | $225.1K |
| #1116 | Melbourne Football Club | $224.9K |
| #1117 | CONCACAF Women's | $224.7K |
| #1118 | FC Groningen | $223.8K |
| #1119 | Louisville Cardinals Men's Basketball | $222.6K |
Per 1K Fans
| #587 | SCL Tigers | $1.34K |
| #588 | Notre Dame Fighting Irish Women's Basketball | $1.34K |
| #589 | Bryce Huff | $1.34K |
| #590 | Melbourne Football Club | $1.34K |
| #591 | Aakash Chopra | $1.33K |
| #592 | Dragons Rugby | $1.33K |
| #593 | ESPNcricinfo | $1.33K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.