Most valuable in Social Media in Australia

Discover the most valuable social media accounts in Australia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 73 accounts across Instagram and TikTok, showing who generates the most earned media value in Australia.

Instagram

TikTok

#	Account	Topic	Followers	OverallFebruary 2026
1	Chris Hemsworth🇦🇺 @chrishemsworth	Entertainment	7.6M	$1.5M
2	Australian Open🇦🇺 @ausopen	Sports Organizations	3.0M	$943.9K
3	A-League🇦🇺 @aleagues	Sports Organizations	434.3K	$392.2K
4	GWS Giants🇦🇺 @gws.giants	Sports Teams	117.9K	$289.7K
5	National Rugby League🇦🇺 @nrl	Sports Organizations	1.6M	$238.8K
6	Canterbury-Bankstown Bulldogs🇦🇺 @nrl_bulldogs	Sports Teams	323.6K	$189.8K
7	South Sydney Rabbitohs🇦🇺 @ssfcrabbitohs	Sports Teams	323.6K	$177.5K
8	Australian Football League🇦🇺 @afl	Sports Organizations	665.1K	$152.5K
9	Melbourne Football Club🇦🇺 @melbournedemons	Sports Teams	111.4K	$138.4K
10	Collingwood Football Club🇦🇺 @collingwoodfc	Sports Teams	349.7K	$118.1K
11	Melbourne Victory FC🇦🇺 @gomvfc	Sports Teams	76.4K	$93.6K
12	St Kilda Football Club🇦🇺 @stkildafc	Sports Teams	233.0K	$89.2K
13	5 Seconds of Summer🇦🇺 @5sos	Entertainment	2.1M	$80.2K
14	Brisbane Broncos🇦🇺 @brisbanebroncos	Sports Teams	598.8K	$78.5K
15	Australian Olympic Team🇦🇺 @ausolympicteam	Sports Teams	186.3K	$71.0K
16	Hawthorn Football Club🇦🇺 @hawthornfc	Sports Teams	334.4K	$61.0K
17	Australia Cricket🇦🇺 @cricketaus	Sports Teams	488.6K	$50.9K
18	Australia Rugby🇦🇺 @rugby.com.au	Sports Teams	357.8K	$48.4K
19	Australia Football Team🇦🇺 @footballaustralia	Sports Teams	297.2K	$47.2K
20	Carlton Football Club🇦🇺 @carltonfootballclub	Sports Teams	130.4K	$47.1K
21	North Queensland Cowboys🇦🇺 @nqcowboys	Sports Teams	170.6K	$38.4K
22	Essendon Football Club🇦🇺 @essendonfc	Sports Teams	170.2K	$35.2K
23	Richmond Football Club🇦🇺 @richmond_fc	Sports Teams	199.0K	$33.7K
24	Wests Tigers🇦🇺 @weststigers	Sports Teams	112.3K	$31.2K
25	Sydney Roosters🇦🇺 @sydneyroosters	Sports Teams	109.8K	$30.5K
26	Parramatta Eels🇦🇺 @theparraeels	Sports Teams	208.8K	$28.4K
27	Australia Women's Football Team🇦🇺 @matildas	Sports Teams	403.8K	$24.5K
28	Adelaide Football Club🇦🇺 @adelaidefc	Sports Teams	150.7K	$23.8K
29	North Melbourne Football Club🇦🇺 @nmfcofficial	Sports Teams	101.2K	$22.0K
30	Penrith Panthers🇦🇺 @penrithpanthers	Sports Teams	346.3K	$21.9K
31	Western Sydney Wanderers FC🇦🇺 @wswanderersfc	Sports Teams	47.5K	$21.6K
32	Brisbane Lions🇦🇺 @brisbanelions	Sports Teams	158.9K	$20.9K
33	Melbourne City FC🇦🇺 @melbournecityfc	Sports Teams	88.3K	$20.6K
34	Gold Coast Titans🇦🇺 @gctitans	Sports Teams	263.6K	$20.5K
35	Racing.com🇦🇺 @racingdotcom	Media & Creators	46.7K	$17.0K
36	St. George Illawarra Dragons🇦🇺 @sgidragons	Sports Teams	64.6K	$14.4K
37	Geelong Football Club🇦🇺 @geelongcats	Sports Teams	249.6K	$13.7K
38	Canberra Raiders🇦🇺 @raiderscanberra	Sports Teams	150.1K	$12.8K
39	Sydney FC🇦🇺 @sydneyfootballclub	Sports Teams	71.2K	$11.6K
40	Fremantle Football Club🇦🇺 @freo.dockers	Sports Teams	94.5K	$11.4K
41	Ozzy Man Reviews🇦🇺 @ozzymanreviews	Media & Creators	4.1M	$10.3K
42	Port Adelaide Football Club🇦🇺 @pafc	Sports Teams	98.0K	$9.6K
43	Gold Coast Football Club🇦🇺 @gcsuns	Sports Teams	92.3K	$8.0K
44	Manly Warringah Sea Eagles🇦🇺 @manlyseaeagles	Sports Teams	189.8K	$7.8K
45	Perth Glory FC🇦🇺 @perthgloryfc	Sports Teams	157.7K	$7.0K
46	Western Bulldogs🇦🇺 @westernbulldogs	Sports Teams	143.3K	$7.0K
47	Newcastle Jets FC🇦🇺 @newcastlejetsfc	Sports Teams	6.5K	$6.3K
48	Adelaide United FC🇦🇺 @adelaideunited	Sports Teams	73.7K	$6.1K
49	Australian Grand Prix🇦🇺 @ausgp	Sports Organizations	251.8K	$6.0K
50	Brisbane Roar FC🇦🇺 @brisbaneroarfootballclub	Sports Teams	36.3K	$5.4K