Most valuable in Social Media in Australia

Discover the most valuable social media accounts in Australia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 76 accounts across Instagram and TikTok, showing who generates the most earned media value in Australia.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Chris Hemsworth🇦🇺 @chrishemsworth	Entertainment	7.6M	$1.5M
2	North Queensland Cowboys🇦🇺 @nqcowboys	Sports Teams	199.4K	$1.3M
3	National Rugby League🇦🇺 @nrl	Sports Organizations	1.7M	$574.3K
4	Australia Women's Football Team🇦🇺 @matildas	Sports Teams	411.7K	$368.8K
5	A-League🇦🇺 @aleagues	Sports Organizations	442.5K	$368.7K
6	South Sydney Rabbitohs🇦🇺 @ssfcrabbitohs	Sports Teams	339.5K	$306.5K
7	Hawthorn Football Club🇦🇺 @hawthornfc	Sports Teams	339.2K	$266.8K
8	Australian Grand Prix🇦🇺 @ausgp	Sports Organizations	268.1K	$239.7K
9	Australian Football League🇦🇺 @afl	Sports Organizations	677.9K	$205.9K
10	Penrith Panthers🇦🇺 @penrithpanthers	Sports Teams	354.8K	$179.6K
11	Australia Rugby🇦🇺 @rugby.com.au	Sports Teams	360.3K	$175.4K
12	St Kilda Football Club🇦🇺 @stkildafc	Sports Teams	235.9K	$143.7K
13	Canterbury-Bankstown Bulldogs🇦🇺 @nrl_bulldogs	Sports Teams	328.2K	$142.0K
14	Australian Open🇦🇺 @ausopen	Sports Organizations	3.0M	$121.6K
15	Brisbane Broncos🇦🇺 @brisbanebroncos	Sports Teams	607.1K	$117.5K
16	Collingwood Football Club🇦🇺 @collingwoodfc	Sports Teams	353.3K	$113.1K
17	Sydney FC🇦🇺 @sydneyfootballclub	Sports Teams	72.8K	$89.8K
18	Richmond Football Club🇦🇺 @richmond_fc	Sports Teams	200.5K	$84.2K
19	Gold Coast Titans🇦🇺 @gctitans	Sports Teams	266.4K	$83.4K
20	Wests Tigers🇦🇺 @weststigers	Sports Teams	119.7K	$72.2K
21	Adelaide Football Club🇦🇺 @adelaidefc	Sports Teams	153.2K	$68.3K
22	5 Seconds of Summer🇦🇺 @5sos	Entertainment	2.1M	$63.9K
23	Steph Catley🇦🇺 @stephcatley7	Athletes	88.4K	$59.4K
24	Carlton Football Club🇦🇺 @carltonfootballclub	Sports Teams	132.6K	$58.7K
25	Fremantle Football Club🇦🇺 @freo.dockers	Sports Teams	96.3K	$54.3K
26	Dolphins🇦🇺 @dolphinsnrl	Sports Teams	137.5K	$53.2K
27	Sydney Roosters🇦🇺 @sydneyroosters	Sports Teams	111.8K	$51.0K
28	Canberra Raiders🇦🇺 @raiderscanberra	Sports Teams	151.7K	$50.9K
29	Gold Coast Football Club🇦🇺 @gcsuns	Sports Teams	94.5K	$50.5K
30	Australia Cricket🇦🇺 @cricketaus	Sports Teams	490.5K	$50.4K
31	Geelong Football Club🇦🇺 @geelongcats	Sports Teams	251.2K	$49.7K
32	GWS Giants🇦🇺 @gws.giants	Sports Teams	119.4K	$40.2K
33	North Melbourne Football Club🇦🇺 @nmfcofficial	Sports Teams	103.0K	$39.4K
34	Newcastle Knights🇦🇺 @nrlknights	Sports Teams	112.2K	$33.7K
35	Australia Football Team🇦🇺 @footballaustralia	Sports Teams	296.7K	$30.6K
36	Brisbane Lions🇦🇺 @brisbanelions	Sports Teams	159.7K	$28.4K
37	Troye Sivan🇦🇺 @troyesivan	Entertainment	3.7M	$22.3K
38	St. George Illawarra Dragons🇦🇺 @sgidragons	Sports Teams	65.8K	$20.1K
39	Melbourne Football Club🇦🇺 @melbournedemons	Sports Teams	114.1K	$20.0K
40	NSW Waratahs🇦🇺 @nswwaratahs	Sports Teams	35.4K	$19.9K
41	Western Bulldogs🇦🇺 @westernbulldogs	Sports Teams	144.5K	$19.8K
42	Min Woo Lee🇦🇺 @minwoo27lee	Athletes	427.9K	$19.4K
43	Parramatta Eels🇦🇺 @theparraeels	Sports Teams	212.7K	$16.9K
44	Melbourne City FC🇦🇺 @melbournecityfc	Sports Teams	91.3K	$15.8K
45	Manly Warringah Sea Eagles🇦🇺 @manlyseaeagles	Sports Teams	190.1K	$15.7K
46	Kaylia Nemour🇦🇺 @kaylianemour	Athletes	717.1K	$13.9K
47	Cronulla-Sutherland Sharks🇦🇺 @cronullasharks	Sports Teams	152.4K	$11.1K
48	Racing.com🇦🇺 @racingdotcom	Media & Creators	47.3K	$10.3K
49	Essendon Football Club🇦🇺 @essendonfc	Sports Teams	171.3K	$9.0K
50	Ozzy Man Reviews🇦🇺 @ozzymanreviews	Media & Creators	4.1M	$6.2K