Total Value (Last 30 days)
$134.7K
Value Per 1K Fans
$900.15
Performance (Last 30 days)
Followers
149.7K
Posts
70
Impressions
3.5M
Engagement
167.0K
Eng. Rate
4.72%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1367 |  Pelé | $135.0K |
| #1368 | Geelong Football Club | $134.9K |
| #1369 | Kyrie Irving | $134.8K |
| #1370 | North Melbourne Football Club | $134.7K |
| #1371 | Hull FC | $134.1K |
| #1372 | Dinesh Karthik | $134.1K |
| #1373 | Clube Náutico Capibaribe | $133.9K |
Per 1K Fans
| #834 |  Everton USA | $902.23 |
| #835 | Ryo Hisatsune | $901.25 |
| #836 | UNC Wilmington Seahawks Men's Basketball | $900.84 |
| #837 | North Melbourne Football Club | $900.15 |
| #838 | Liga F | $898.25 |
| #839 | SPORTbible | $897.80 |
| #840 | Women's Super League | $897.58 |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #49 | Nick Kyrgios | $142.2K |
| #50 | West Coast Eagles | $138.4K |
| #51 | Geelong Football Club | $134.9K |
| #52 | North Melbourne Football Club | $134.7K |
| #53 | Queensland Reds | $115.0K |
| #54 | ACT Brumbies | $106.8K |
| #55 | Newcastle Jets FC | $106.7K |
Per 1K Fans
| #37 | St Kilda Football Club | $936.27 |
| #38 | Steph Catley | $925.24 |
| #39 | Adelaide Football Club | $909.68 |
| #40 | North Melbourne Football Club | $900.15 |
| #41 | Melbourne Football Club | $875.55 |
| #42 | Queensland Reds | $872.74 |
| #43 | Brisbane Lions | $867.81 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #613 | Jagiellonia Białystok | $135.7K |
| #614 | İstanbul Başakşehir F.K. | $135.3K |
| #615 | Geelong Football Club | $134.9K |
| #616 | North Melbourne Football Club | $134.7K |
| #617 | Hull FC | $134.1K |
| #618 | Clube Náutico Capibaribe | $133.9K |
| #619 | Dorking Wanderers | $133.9K |
Per 1K Fans
| #551 | South Carolina Gamecocks Women's Basketball | $902.67 |
| #552 | Everton USA | $902.23 |
| #553 | UNC Wilmington Seahawks Men's Basketball | $900.84 |
| #554 | North Melbourne Football Club | $900.15 |
| #555 | Cambridge United | $896.34 |
| #556 | Straubing Tigers | $893.86 |
| #557 | Poruba | $893.81 |
🇦🇺 Sports Teams in Australia (71 accounts)
View Ranking →Overall
| #33 | Melbourne Football Club | $145.6K |
| #34 | West Coast Eagles | $138.4K |
| #35 | Geelong Football Club | $134.9K |
| #36 | North Melbourne Football Club | $134.7K |
| #37 | Queensland Reds | $115.0K |
| #38 | ACT Brumbies | $106.8K |
| #39 | Newcastle Jets FC | $106.7K |
Per 1K Fans
| #28 | Sydney Swans | $957.07 |
| #29 | St Kilda Football Club | $936.27 |
| #30 | Adelaide Football Club | $909.68 |
| #31 | North Melbourne Football Club | $900.15 |
| #32 | Melbourne Football Club | $875.55 |
| #33 | Queensland Reds | $872.74 |
| #34 | Brisbane Lions | $867.81 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.