Richmond Football Club is a Sports Teams Instagram account with 325.3K followers from Australia.
With a total economic value of $418.6K, a Value Per Fan of $1.29K and an average value per post of $3.3K, Richmond Football Club ranks #617 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,322
Total Value
$418,594
Value Per 1K Fans
$1,287
Performance
Posts
126
Followers
325.3K
Impressions
10.6M
Engagement
575.0K
Eng. Rate
5.42%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #770 | SC Freiburg | $424.2K |
| #771 | Eintracht Frankfurt | $421.3K |
| #772 | Villarreal C.F. | $419.1K |
| #773 | Richmond Football Club | $418.6K |
| #774 |  Emma Chamberlain | $417.6K |
| #775 | Shubhankar Mishra | $414.7K |
| #776 | Mamelodi Sundowns | $413.4K |
Per 1K Fans
| #614 | SGS Essen | $1.29K |
| #615 | Exeter Chiefs Women | $1.29K |
| #616 | Hibernian Women's Football Club | $1.29K |
| #617 | Richmond Football Club | $1.29K |
| #618 | LEC | $1.29K |
| #619 | BMW Motorrad WorldSBK Team | $1.28K |
| #620 | FIBA Basketball World Cup | $1.28K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.