Australian Football League is a Sports Organizations Instagram account with 1.4M followers from Australia.
With a total economic value of $3.4M, a Value Per Fan of $2.36K and an average value per post of $6.1K, Australian Football League ranks #250 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$6,123
Total Value
$3,355,652
Value Per 1K Fans
$2,359
Performance
Posts
548
Followers
1.4M
Impressions
97.8M
Engagement
6.0M
Eng. Rate
6.11%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #130 | Fenerbahçe | $3.4M |
| #131 | Mr Beast | $3.4M |
| #132 | Lewis Hamilton | $3.4M |
| #133 | Australian Football League | $3.4M |
| #134 | UFC Canada | $3.3M |
| #135 | Delhi Capitals | $3.3M |
| #136 | NBA TV | $3.3M |
Per 1K Fans
| #247 |  B.T. Denmark | $2.36K |
| #248 | The Bharat Army | $2.36K |
| #249 | Complex | $2.36K |
| #250 | Australian Football League | $2.36K |
| #251 |  FC Montana | $2.36K |
| #252 | NFL on Fox | $2.34K |
| #253 | Richmond Spiders Women's Basketball | $2.34K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.