Total Value (Last 30 days)
$1.5M
Value Per 1K Fans
$1.07K
Performance (Last 30 days)
Followers
1.4M
Posts
245
Impressions
45.3M
Engagement
2.7M
Eng. Rate
6.00%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #256 | Aston Villa Football Club | $1.6M |
| #257 | UFC Canada | $1.5M |
| #258 | Raj Shamani | $1.5M |
| #259 | Australian Football League | $1.5M |
| #260 | MLB Network | $1.5M |
| #261 | UFC Eurasia | $1.5M |
| #262 | World Curling Federation | $1.5M |
Per 1K Fans
| #670 |  Pogon Grodzisk Mazowiecki | $1.07K |
| #671 | Louisville Cardinals Women's Basketball | $1.07K |
| #672 | Dayton Flyers Men's Basketball | $1.07K |
| #673 | Australian Football League | $1.07K |
| #674 | Delaware Fightin' Blue Hens Men's Basketball | $1.07K |
| #675 | JDA Dijon Basket | $1.07K |
| #676 | George Washington Colonials Women's Basketball | $1.06K |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #1 | Chris Hemsworth | $3.0M |
| #2 | cricket.com.au | $2.7M |
| #3 | Australian Open | $2.4M |
| #4 | Australian Football League | $1.5M |
| #5 | National Rugby League | $1.4M |
| #6 | A-League | $958.4K |
| #7 | Australian Olympic Team | $914.7K |
Per 1K Fans
| #28 | Gold Coast Titans | $1.15K |
| #29 | Western Bulldogs | $1.09K |
| #30 | Central Coast Mariners FC | $1.09K |
| #31 | Australian Football League | $1.07K |
| #32 | NSW Waratahs | $1.06K |
| #33 | Minas Tênis Clube | $1.04K |
| #34 | Newcastle Knights | $1.03K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #51 | Team Italy | $1.7M |
| #52 | NBA Latam | $1.6M |
| #53 | UFC Canada | $1.5M |
| #54 | Australian Football League | $1.5M |
| #55 | UFC Eurasia | $1.5M |
| #56 | World Curling Federation | $1.5M |
| #57 | Indian Wells Masters | $1.5M |
Per 1K Fans
| #117 | Legends Tour | $1.14K |
| #118 | CONCACAF Women's | $1.12K |
| #119 | World Table Tennis | $1.10K |
| #120 | Australian Football League | $1.07K |
| #121 | UAE Cricket Team | $1.06K |
| #122 | Romania Rugby Union | $1.05K |
| #123 | Serbia Men's Basketball Team | $1.05K |
🇦🇺 Sports Organizations in Australia (15 accounts)
View Ranking →Overall
| #1 | Australian Open | $2.4M |
| #2 | Australian Football League | $1.5M |
| #3 | National Rugby League | $1.4M |
| #4 | A-League | $958.4K |
| #5 | Australian Grand Prix | $640.1K |
| #6 | A-League Women Dub Zone | $260.8K |
| #7 | NBA Australia | $228.1K |
Per 1K Fans
| #3 | A-League | $1.94K |
| #4 | Australian Grand Prix | $1.88K |
| #5 | NBA Australia | $1.59K |
| #6 | Australian Football League | $1.07K |
| #7 | National Rugby League | $851.35 |
| #8 | Spartan Endurance Australia/NZ | $718.45 |
| #9 | Australian Open | $549.13 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.