Most valuable in Social Media in Brazil

Discover the most valuable social media accounts in Brazil, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 423 accounts across Instagram and TikTok, showing who generates the most earned media value in Brazil.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Big Brother Brasil🇧🇷 @bbb	Media & Creators	22.1M	$52.5M
2	TNT Sports Brasil🇧🇷 @tntsportsbr	Media & Creators	22.0M	$29.5M
3	Flamengo🇧🇷 @flamengo	Sports Teams	25.2M	$9.7M
4	SportsCenter Brasil🇧🇷 @sportscenterbr	Media & Creators	7.2M	$6.3M
5	Charles do Bronx🇧🇷 @charlesdobronxs	Athletes	9.9M	$5.4M
6	Sport Club Corinthians Paulista🇧🇷 @corinthians	Sports Teams	15.8M	$4.3M
7	Palmeiras🇧🇷 @palmeiras	Sports Teams	7.6M	$4.0M
8	Neymar🇧🇷 @neymarjr	Athletes	234.8M	$3.2M
9	Globoesporte.com🇧🇷 @ge.globo	Media & Creators	6.8M	$3.0M
10	Brazil Football Team🇧🇷 @brasil	Sports Teams	20.0M	$2.9M
11	São Paulo FC🇧🇷 @saopaulofc	Sports Teams	7.1M	$2.8M
12	Santos🇧🇷 @santosfc	Sports Teams	8.2M	$2.6M
13	Premier Padel🇧🇷 @premierpadel	Sports Organizations	1.7M	$2.4M
14	ESPN Brasil🇧🇷 @espnbrasil	Media & Creators	4.6M	$2.4M
15	Podpah🇧🇷 @podpah	Media & Creators	9.3M	$2.3M
16	SporTV🇧🇷 @sportv	Media & Creators	6.5M	$2.3M
17	UFC Brasil🇧🇷 @ufc_brasil	Media & Creators	4.4M	$2.2M
18	Vasco da Gama🇧🇷 @vascodagama	Sports Teams	3.9M	$2.1M
19	Cruzeiro Esporte Clube🇧🇷 @cruzeiro	Sports Teams	3.6M	$2.0M
20	Grêmio🇧🇷 @gremio	Sports Teams	3.7M	$2.0M
21	NBA Europe🇧🇷 @nbaeurope	Sports Organizations	1.1M	$1.9M
22	Clube Atlético Mineiro🇧🇷 @atletico	Sports Teams	3.5M	$1.7M
23	Sandro Souza🇧🇷 @sandrosouzaro	Entertainment	3.8M	$1.6M
24	NBA Brasil🇧🇷 @nbabrasil	Sports Organizations	3.4M	$1.6M
25	Vinicius Junior🇧🇷 @vinijr	Athletes	59.7M	$1.4M
26	Fluminese FC🇧🇷 @fluminensefc	Sports Teams	2.8M	$1.3M
27	Esporte Clube Bahia🇧🇷 @ecbahia	Sports Teams	2.0M	$1.2M
28	Sport Club do Recife🇧🇷 @sportrecife	Sports Teams	1.8M	$1.2M
29	FIS Ski Jumping🇧🇷 @fisskijumping	Sports Organizations	160.5K	$1.1M
30	UFC ANZ🇧🇷 @ufcanz	Sports Organizations	2.0M	$1.1M
31	Clube do Remo🇧🇷 @clubedoremo	Sports Teams	1.1M	$1.1M
32	Ronaldinho🇧🇷 @ronaldinho	Athletes	78.8M	$1.1M
33	Léo Santana🇧🇷 @leosantana	Entertainment	22.2M	$979.1K
34	Luis Henrique Blanco (Lucaneta)🇧🇷 @lucaneta10	Athletes	2.4M	$926.5K
35	Fernanda Schneider🇧🇷 @fefe	Entertainment	6.6M	$899.3K
36	Botafogo de Futebol e Regatas🇧🇷 @botafogo	Sports Teams	2.0M	$870.4K
37	UOL Esporte🇧🇷 @uolesporte	Media & Creators	1.6M	$806.6K
38	Paysandu Sport Club🇧🇷 @paysandu	Sports Teams	937.6K	$793.9K
39	Copa Libertadores Brasil🇧🇷 @libertadoresbr	Sports Organizations	3.7M	$789.0K
40	Fortaleza Esporte Clube🇧🇷 @fortalezaec	Sports Teams	1.7M	$769.8K
41	Anitta🇧🇷 @anitta	Entertainment	63.0M	$733.5K
42	Desimpedidos🇧🇷 @desimpedidos	Media & Creators	7.4M	$731.7K
43	Ana Castela🇧🇷 @anacastelacantora	Entertainment	23.1M	$728.4K
44	Mari Maria🇧🇷 @marimaria	Entertainment	21.5M	$712.5K
45	Esporte Clube Vitória🇧🇷 @ecvitoria	Sports Teams	1.8M	$684.4K
46	Ivete Sangalo🇧🇷 @ivetesangalo	Entertainment	37.2M	$644.8K
47	Mari Gonzalez🇧🇷 @marigonzalez	Entertainment	9.7M	$583.9K
48	Jade Picon🇧🇷 @jadepicon	Entertainment	21.2M	$582.9K
49	Matheus Cunha🇧🇷 @cunha	Athletes	3.3M	$529.8K
50	Luisa Sonza🇧🇷 @luisasonza	Entertainment	30.1M	$529.8K