São Paulo FC is a Sports Teams Instagram account with 7.1M followers from Brazil.
With a total economic value of $2.8M, a Value Per Fan of $397.31 and an average value per post of $11.6K, São Paulo FC ranks #1855 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$11,581
Total Value
$2,825,726
Value Per 1K Fans
$397
Performance
Posts
244
Followers
7.1M
Impressions
220.5M
Engagement
15.1M
Eng. Rate
6.86%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #158 | Sunrisers Hyderabad | $2.9M |
| #159 | NBA G League | $2.8M |
| #160 | NPR | $2.8M |
| #161 | São Paulo FC | $2.8M |
| #162 | LeBron James | $2.8M |
| #163 | UFC Europe | $2.8M |
| #164 | BBC Sport | $2.8M |
Per 1K Fans
| #1852 | AFC Telford United | $398.68 |
| #1853 | Club Sportivo Independiente Rivadavia | $397.87 |
| #1854 | Trabzonspor | $397.44 |
| #1855 | São Paulo FC | $397.31 |
| #1856 | Bàsquet Club Andorra | $396.96 |
| #1857 | Atlanta Hawks | $396.72 |
| #1858 | Forge FC | $394.99 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.