Léo Santana is a Entertainment Instagram account with 22.2M followers from Brazil.
With a total economic value of $979.1K, a Value Per Fan of $44.11 and an average value per post of $35.0K, Léo Santana ranks #4041 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$34,968
Total Value
$979,096
Value Per 1K Fans
$44
Performance
Posts
28
Followers
22.2M
Impressions
98.8M
Engagement
6.5M
Eng. Rate
6.57%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #390 | Olympique de Marseille | $981.6K |
| #391 | Ranveer Allahbadia | $981.1K |
| #392 | High Point Panthers Men's Basketball | $979.9K |
| #393 | Léo Santana | $979.1K |
| #394 | Union Bordeaux Begles | $977.3K |
| #395 | Abhishek Sharma | $977.3K |
| #396 | UAE Team Emirates | $973.4K |
Per 1K Fans
| #4038 | Ivan Ortola | $44.32 |
| #4039 | Eric El Nino | $44.25 |
| #4040 | Ai Ogura | $44.16 |
| #4041 | Léo Santana | $44.11 |
| #4042 | Alex Brooker | $44.09 |
| #4043 | Nathalie Bjorn | $44.06 |
| #4044 |  Harrison Bader | $44.02 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.