Total Value (Last 30 days)
$962.0K
Value Per 1K Fans
$43.34
Performance (Last 30 days)
Followers
22.2M
Posts
28
Impressions
98.8M
Engagement
6.5M
Eng. Rate
6.57%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #371 | Desimpedidos | $970.8K |
| #372 | Ellen DeGeneres | $969.4K |
| #373 | Strasbourg | $966.2K |
| #374 | Léo Santana | $962.0K |
| #375 | Shaquille O'Neal | $959.4K |
| #376 | A-League | $958.4K |
| #377 | Big12 Conference | $956.7K |
Per 1K Fans
| #3816 | Jacob Ramsey | $43.57 |
| #3817 | Omari Kellyman | $43.52 |
| #3818 | Ai Ogura | $43.39 |
| #3819 | Léo Santana | $43.34 |
| #3820 | Mitchell Robinson | $43.28 |
| #3821 | Circle of Cricket | $43.27 |
| #3822 |  Harrison Bader | $43.25 |
🇧🇷 Brazil Rankings (407 accounts)
View Ranking →Overall
| #26 | UFC ANZ | $1.1M |
| #27 | Copa Libertadores Brasil | $1.1M |
| #28 | Desimpedidos | $970.8K |
| #29 | Léo Santana | $962.0K |
| #30 | Grêmio | $930.5K |
| #31 | Botafogo de Futebol e Regatas | $907.9K |
| #32 | FIS Ski Jumping | $878.8K |
Per 1K Fans
| #160 | Ferroviária | $45.09 |
| #161 | Sampaio Corrêa FC | $44.47 |
| #162 | Douglas Hernandes Mendes da Silva | $43.96 |
| #163 | Léo Santana | $43.34 |
| #164 | Romario | $42.89 |
| #165 | Carlos Vinicius | $41.44 |
| #166 | Marta | $40.83 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #24 | Tatá Estaniecki | $1.1M |
| #25 | Billie Eilish | $1.0M |
| #26 | Ellen DeGeneres | $969.4K |
| #27 | Léo Santana | $962.0K |
| #28 | Zendaya | $936.1K |
| #29 | Beyoncé | $929.0K |
| #30 |  Ariana Grande | $925.2K |
Per 1K Fans
| #103 | Aldahir | $44.65 |
| #104 | Natalie Pike | $44.59 |
| #105 | Racso | $43.82 |
| #106 | Léo Santana | $43.34 |
| #107 | Jony Beltrán | $43.19 |
| #108 | Ella Mcneil | $42.95 |
| #109 | Larrix | $42.84 |
🇧🇷 Entertainment in Brazil (94 accounts)
View Ranking →Overall
| #1 | Sandro Souza | $1.4M |
| #2 | Léo Santana | $962.0K |
| #3 | Jade Picon | $724.5K |
| #4 | Anitta | $720.7K |
| #5 | Ana Castela | $715.7K |
| #6 | Luciano Huck | $638.3K |
| #7 | Ivete Sangalo | $633.6K |
Per 1K Fans
| #13 | Bruna Unzueta | $48.87 |
| #14 | Big Mike | $48.81 |
| #15 | Tadeu Schmidt | $48.40 |
| #16 | Léo Santana | $43.34 |
| #17 | Fernanda Schneider | $37.00 |
| #18 | Jade Picon | $34.15 |
| #19 | Thaila Ayala | $34.06 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.