Total Value (Last 30 days)
$2.4M
Value Per 1K Fans
$380.06
Performance (Last 30 days)
Followers
6.4M
Posts
1,378
Impressions
307.4M
Engagement
10.9M
Eng. Rate
3.56%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #162 | Sony Pictures | $2.5M |
| #163 | New York Knicks | $2.5M |
| #164 | Houston Rockets | $2.4M |
| #165 | SporTV | $2.4M |
| #166 | Globoesporte.com | $2.4M |
| #167 | EuroLeague | $2.4M |
| #168 | Australian Open | $2.4M |
Per 1K Fans
| #1767 | Lukas | $380.63 |
| #1768 |  Polonia Bytom | $380.38 |
| #1769 | Clube Náutico Capibaribe | $380.25 |
| #1770 | SporTV | $380.06 |
| #1771 | B93 W | $379.98 |
| #1772 | Los Angeles Dodgers | $379.58 |
| #1773 | Eric El Nino | $379.43 |
🇧🇷 Brazil Rankings (407 accounts)
View Ranking →Overall
| #7 | Palmeiras | $3.8M |
| #8 | Neymar | $3.7M |
| #9 | São Paulo FC | $3.1M |
| #10 | SporTV | $2.4M |
| #11 | Globoesporte.com | $2.4M |
| #12 | Santos | $2.3M |
| #13 | ESPN Brasil | $1.9M |
Per 1K Fans
| #38 | PREFEITURA MUNICIPAL DE BELEM PB | $387.84 |
| #39 | Band Sports | $385.07 |
| #40 | Clube Náutico Capibaribe | $380.25 |
| #41 | SporTV | $380.06 |
| #42 | Clube de Regatas Brasil (CRB) | $364.65 |
| #43 | Sandro Souza | $364.20 |
| #44 | Globoesporte.com | $359.90 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #56 | Netflix India | $2.9M |
| #57 | NBA TV | $2.8M |
| #58 | Sony Pictures | $2.5M |
| #59 | SporTV | $2.4M |
| #60 | Globoesporte.com | $2.4M |
| #61 | NPR | $2.3M |
| #62 |  ESPN NL | $2.3M |
Per 1K Fans
| #174 |  Cut4 | $395.50 |
| #175 | Sky Sports F1 | $386.13 |
| #176 | Band Sports | $385.07 |
| #177 | SporTV | $380.06 |
| #178 | MTV | $379.24 |
| #179 | Loudwire | $365.54 |
| #180 | Revista Placar | $362.19 |
🇧🇷 Media & Creators in Brazil (39 accounts)
View Ranking →Overall
| #1 | Big Brother Brasil | $81.0M |
| #2 | TNT Sports Brasil | $46.6M |
| #3 | SportsCenter Brasil | $5.0M |
| #4 | SporTV | $2.4M |
| #5 | Globoesporte.com | $2.4M |
| #6 | ESPN Brasil | $1.9M |
| #7 | Podpah | $1.4M |
Per 1K Fans
| #6 | UOL Esporte | $429.91 |
| #7 | ESPN Brasil | $429.74 |
| #8 | Band Sports | $385.07 |
| #9 | SporTV | $380.06 |
| #10 | Globoesporte.com | $359.90 |
| #11 | Chance - Tvoje sázkovka | $358.44 |
| #12 | Podpah | $156.89 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.