Anitta is a Entertainment Instagram account with 63.0M followers from Brazil.
With a total economic value of $733.5K, a Value Per Fan of $11.65 and an average value per post of $48.9K, Anitta ranks #5176 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$48,900
Total Value
$733,506
Value Per 1K Fans
$12
Performance
Posts
15
Followers
63.0M
Impressions
59.4M
Engagement
4.4M
Eng. Rate
7.42%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #503 |  Cleveland Browns | $745.7K |
| #504 | Candace Parker | $745.5K |
| #505 | Cooper Kupp | $737.0K |
| #506 | Anitta | $733.5K |
| #507 | Desimpedidos | $731.7K |
| #508 | Nashville SC | $729.5K |
| #509 | Street League Series | $728.9K |
Per 1K Fans
| #5173 | David Datro Fofana | $11.69 |
| #5174 | VH1 | $11.68 |
| #5175 | Western United FC | $11.66 |
| #5176 | Anitta | $11.65 |
| #5177 | Ella Toone | $11.62 |
| #5178 |  RC Lens Féminin | $11.61 |
| #5179 | David Raum | $11.61 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.