Santos is a Sports Teams Instagram account with 8.2M followers from Brazil.
With a total economic value of $2.6M, a Value Per Fan of $311.33 and an average value per post of $7.5K, Santos ranks #2115 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$7,455
Total Value
$2,564,417
Value Per 1K Fans
$311
Performance
Posts
344
Followers
8.2M
Impressions
278.7M
Engagement
20.9M
Eng. Rate
7.51%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #174 | CricketGully | $2.6M |
| #175 | Miley Cyrus | $2.6M |
| #176 | World Snooker Tour | $2.6M |
| #177 | Santos | $2.6M |
| #178 | Megan Fox | $2.5M |
| #179 | France Football Team | $2.5M |
| #180 | Los Angeles Dodgers | $2.5M |
Per 1K Fans
| #2112 | Sri Lanka Cricket | $312.33 |
| #2113 |  Evan Phillips | $312.20 |
| #2114 | Oklahoma City Thunder | $312.17 |
| #2115 | Santos | $311.33 |
| #2116 | Orlando Magic | $311.24 |
| #2117 | Club Nacional de Football | $311.07 |
| #2118 | Carcassonne | $310.90 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.