Total Value (Last 30 days)
$2.3M
Value Per 1K Fans
$277.69
Performance (Last 30 days)
Followers
8.1M
Posts
262
Impressions
236.3M
Engagement
16.8M
Eng. Rate
7.09%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #172 | Club América | $2.3M |
| #173 | Vaibhav Suryavanshi | $2.3M |
| #174 | Jomboy | $2.3M |
| #175 | Santos | $2.3M |
| #176 | Los Angeles Dodgers | $2.2M |
| #177 | International Biathlon Union (IBU) | $2.2M |
| #178 | Mumbai Indians | $2.2M |
Per 1K Fans
| #2110 | Vinicius de Brito | $278.06 |
| #2111 | Union Cycliste Internationale (UCI) | $277.91 |
| #2112 | Patricia Llaguno | $277.88 |
| #2113 | Santos | $277.69 |
| #2114 |  Atlanta Falcons | $277.58 |
| #2115 | Jérémie Boga | $277.47 |
| #2116 | Miami Heat | $277.37 |
🇧🇷 Brazil Rankings (407 accounts)
View Ranking →Overall
| #9 | São Paulo FC | $3.1M |
| #10 | SporTV | $2.4M |
| #11 | Globoesporte.com | $2.4M |
| #12 | Santos | $2.3M |
| #13 | ESPN Brasil | $1.9M |
| #14 | Vinicius Junior | $1.8M |
| #15 | Cruzeiro Esporte Clube | $1.7M |
Per 1K Fans
| #48 | Copa Libertadores Brasil | $287.80 |
| #49 | Sanderlei Claro Parrela | $286.43 |
| #50 | Vinicius de Brito | $278.06 |
| #51 | Santos | $277.69 |
| #52 | Flamengo | $275.96 |
| #53 | Athletico Paranaense | $272.33 |
| #54 | Esporte Clube Juventude | $270.39 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #51 | Houston Rockets | $2.4M |
| #52 | Persija Jakarta | $2.4M |
| #53 | Club América | $2.3M |
| #54 | Santos | $2.3M |
| #55 | Los Angeles Dodgers | $2.2M |
| #56 | Mumbai Indians | $2.2M |
| #57 | Phoenix Suns | $2.2M |
Per 1K Fans
| #1507 |  Denver Broncos | $278.68 |
| #1508 | C.D. Universidad Catolica del Ecuador | $278.09 |
| #1509 | Celta Vigo | $278.06 |
| #1510 | Santos | $277.69 |
| #1511 | Atlanta Falcons | $277.58 |
| #1512 | Miami Heat | $277.37 |
| #1513 | Hapoel Holon | $277.27 |
🇧🇷 Sports Teams in Brazil (52 accounts)
View Ranking →Overall
| #2 | Flamengo | $6.9M |
| #3 | Palmeiras | $3.8M |
| #4 | São Paulo FC | $3.1M |
| #5 | Santos | $2.3M |
| #6 | Cruzeiro Esporte Clube | $1.7M |
| #7 | Vasco da Gama | $1.7M |
| #8 | Clube Atlético Mineiro | $1.5M |
Per 1K Fans
| #14 | Coritiba Football Club | $393.69 |
| #15 | Clube Náutico Capibaribe | $380.25 |
| #16 | Clube de Regatas Brasil (CRB) | $364.65 |
| #17 | Santos | $277.69 |
| #18 | Flamengo | $275.96 |
| #19 | Athletico Paranaense | $272.33 |
| #20 | Esporte Clube Juventude | $270.39 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.