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Most valuable Sports Organizations in Social Media in Australia

Discover the most valuable Sports Organizations accounts in Australia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 16 accounts on Instagram and TikTok from Australia, measuring who generates the most earned media value.

#AccountOverallMarch 2026
1Australian Football League

Australian Football League🇦🇺

@afl

$3.4M
2National Rugby League

National Rugby League🇦🇺

@nrl

$2.2M
3A-League

A-League🇦🇺

@aleagues

$1.9M
4Australian Grand Prix

Australian Grand Prix🇦🇺

@ausgp

$1.2M
5Australian Open

Australian Open🇦🇺

@australian open

$239.9K
6A-League Women Dub Zone

A-League Women Dub Zone🇦🇺

@dubzone

$196.5K
7NBA Australia

NBA Australia🇦🇺

@nbaaustralia

$173.9K
8WPGA Tour of Australasia

WPGA Tour of Australasia🇦🇺

@wpgatour

$156.7K
9Big Bash

Big Bash🇦🇺

@bbl

$45.3K
10Australia Men's Basketball Team

Australia Men's Basketball Team🇦🇺

@australianboomers

$19.0K
11Tennis Australia

Tennis Australia🇦🇺

@tennisaustralia

$16.4K
12United Cup

United Cup🇦🇺

@unitedcuptennis

$5.7K
13Australia Men's Hockey Team

Australia Men's Hockey Team🇦🇺

@hockeyaustraliaofficial

$4.6K
14Spartan Race Australia/NZ

Spartan Race Australia/NZ🇦🇺

@spartanraceau

$1.2K
15SEMENTE OLIMPICA DO ATLETISMO

SEMENTE OLIMPICA DO ATLETISMO🇦🇺

@acaatletismo

$119
16Spartan Endurance Australia/NZ

Spartan Endurance Australia/NZ🇦🇺

@spartanendurance.au.nz.fiji

$22

Data from March 2026 · Published March 2026